Create a 12-18-slide presentation for community stakeholders in which you recommend a strategy to address a community health need.
INTRODUCTION
As the needs of the patient population change, the United States health care system remains relatively unchanged. Episodes of care are still relatively low in frequency and high in acuity (Nash, Fabius, Skoufalos, & Clarke, 2016). Models of care must be changed. Treatments of chronic health conditions and preventative strategies require more frequent visits at a lower intensity (Nash, Fabius, Skoufalos, & Clarke, 2016). Continuity of care and care transitions maintain an ongoing, consistent contact with patients throughout their lives, not only when they are ill (Nash, Fabius, Skoufalos, & Clarke, 2016). A population health perspective that focuses on chronic health conditions and prevention is needed to improve care transitions (Nash, Fabius, Skoufalos, & Clarke, 2016). Accountable Care Organizations (ACOs) and Patient-Centered Medical Homes (PCMHs) are two models emerging from the Affordable Care Act (ACA) that help focus on chronic diseases and population health (Nash, Fabius, Skoufalos, & Clarke, 2016).An underlying assumption in version population and patient-centered models is that patients will adhere to the plan they develop with their provider; however, some behaviors may be difficult for patients to change. Unhealthy behaviors such as poor diet, lack of exercise, smoking, and drug use have negative implications for health. Although many patients want to change their diet and exercise behaviors, many find it extremely difficult to do so. Health care providers must work with patients to understand what causes patients to exhibit certain behaviors and how they can be motivated to change these behaviors (Nash, Fabius, Skoufalos, & Clarke, 2016).The American Marketing Association (AMA) (2017) defines marketing as the processes for creating, communicating, delivering, and exchanging products and services for key stakeholders and society in general. The “4 Ps”—product, place, price, and promotion—are the primarily elements of marketing. Unlike a traditional consumer product such as an automobile, a health care “product” is more difficult to define.In population health, an example of a product could be training health care providers to reduce obesity across the population. The place refers to where the health care service will be provided, such as an office, the home of a patient, or a community health center. The price consists of two components: 1) the actual out-of-pocket price the consumer must pay for the service and 2) the opportunity cost, such as convenience. Finally, promotion refers to the method that is used to disseminate the message such as radio, TV, print and, most recently, social media and the Internet (Nash, Fabius, Skoufalos, & Clarke, 2016). To achieve the goals of population health, community needs must first be assessed and the health care “marketing mix” tailored to the needs of that community.
Reference
American Marketing Association (AMA). (2017). About AMA: Definition of marketing. Retrieved from https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspxNash, D. B., Fabius, R. J., Skoufalos, A., & Clarke, J. L. (2016). Population health: Creating a culture of wellness (2nd ed.). Burlington, MA: Jones & Bartlett Learning.
DEMONSTRATION OF PROFICIENCY
Competency 1: Integrate principles of epidemiology, population health, and community engagement to plan interventions.
Assess the target audience for recommended community health strategies.
Recommend strategies to mobilize community engagement including a promotion strategy and use of social media and information technology.
Competency 3: Create an action plan to promote wellness and disease management in a diverse population.
Define SMART goals for implementation of a community health need intervention.
Analyze collaboration required to implement a community health strategy.
Recommend potential sources of funding and other resources.
Competency 4: Communicate in a manner that is scholarly, professional, and respectful of the diversity, dignity, and integrity of others and is consistent with expectations for health care professionals.
Employ appropriate written and visual communication to convey content to an intended audience.
Homework help – Write following Help write my thesis – APA style for in-text citation, quotes, and references.
Note: It is recommended that you complete the assessments in this course in the order they are presented.
PREPARATION
In this assessment, you will be creating a PowerPoint presentation to deliver to one or more groups of community stakeholders. You will recommend a strategy to address the community health need you have been working with throughout the Analyze Community Health Needs and Potential Community Health Interventions assessments. You will focus on the strategy that best fits the needs of the target population within the context of the community and organization you have been using as the setting for your assessments.To help prepare yourself to be successful when creating your PowerPoint, it is recommended that you complete the following:
Determine the single, best strategy to implement in your community. This should be one of the two interventions you identified and wrote about for your Potential Community Health Interventions assessment.
Determine which community stakeholders would be the best target audience for the PowerPoint.
Think about which populations or groups within the community will be receiving the intervention.
Think about which stakeholders are vital for successful implementation of your chosen intervention.
Ensure you have an understanding on how to create a quality PowerPoint presentation. Capella’s Microsoft Office Software help page offers a number of guides and resources.
Contact Disability Services to request accommodations if you require the use of assistive technology or alternative communication methods to participate in these activities.
INSTRUCTIONS
Create an 8–12 slide PowerPoint to inform and create buy-in from the stakeholder groups you have determined are key to your chosen intervention’s success. These groups include those who influence decisions for funding and implementation, as well as those who would take direct roles in implementation.As you work to determine the single, best strategy to implement for your chosen health need in the identified population (or populations) in your community, focus on how this presentation can narrow the focus from a broad population need to specific, actionable tasks that community stakeholders must consider before creating an action plan. In your presentation, be sure to consider factors such as educational outreach, financial considerations, and information technology.Consult the scoring guide to ensure that you are addressing all criteria at the level to which you desire. In your PowerPoint, be sure to complete the following.
Assess the target audience for recommended community-health strategies.
Define SMART goals for implementation of a community-health need intervention.
You may wish work through the Evidence-Based Strategies and SMART Goals activity to check your understanding about the various characteristics of well-written SMART goals.
Analyze collaboration required to implement a community-health strategy.
Recommend strategies to mobilize community engagement, including a promotion strategy and use of social media and information technology.
Recommend potential sources of funding and other resources.
Employ appropriate written and visual communication to convey content to an intended audience.
Apply proper Help write my thesis – APA formatting and style.
One potential way you could organize your PowerPoint would be as follows:
Title slide: On the first slide of the PowerPoint, include:
A descriptive title of approximately 5–15 words. Stir interest while maintaining professional decorum.
Professional Development for [enter the institutional context for your presentation].
Your name.
Your specialization.
Course number and title.
Capella University.
Instructor’s name.
Your Stakeholder Analysis in the notes section below.
Note: If this presentation were made in a professional context, the entries under your name would be replaced by your job title, the name of your organization, and (perhaps) your contact information.
Introduction slides: Describe the community health need and its importance.
Recommended solution slides: Describe the solution you chose.
Provide supporting evidence to show that your solution is an evidence-based best practice.
Community engagement strategies slides: Present strategies to mobilize community engagement:
Educational outreach strategies.
Promotion strategy—how could social media and information technology be used?
Implementation strategies slides: Recommend, at a high level, factors that must be considered to successfully implement your strategy, including:
Defined SMART goals for implementation.
Ways audience members should collaborate to implement your strategy.
Estimated costs and potential sources for funding and other resources.
Conclusion slide: End with a succinct summary of the value and feasibility of your recommendations.
References slides: Cite all sources, following current edition Help write my thesis – APA style and format.
ADDITIONAL REQUIREMENTS
Written and visual communication: Ensure content is clear, with correct spelling, grammar, and syntax, and well organized to support orderly exposition of content. The writing and visuals should enhance the message. Avoid errors that detract from the message.
PowerPoint slide formatting:
Homework help – Write each slide, except the title and references slides, with a bold headline and up to seven bullet points.
Use as few words in each bullet point as needed to convey your message. Think of them as subheadings.
Enter all details and supporting information in the Notes area below the slides.
Length: Compose 12–18 slides.
References: Cite at least three current scholarly or professional resources.
Help write my thesis – APA formatting: Use Help write my thesis – APA style for references and citations. Remember to use in-text citation just as you would in a paper-style written assignment.
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Prepare a 12- to 18-slide presentation for community stakeholders addressing a community health need.
INTRODUCTION The US health care system adapts to the changing needs of patients. Care episodes are still rare but severe (Nash, Fabius, Skoufalos, & Clarke, 2016). Care models must change. Chronic disease management and prevention necessitate less intense visits more frequently (Nash, Fabius, Skoufalos, & Clarke, 2016). Patient contact is maintained throughout their lives, not just when they are sick (Nash, Fabius, Skoufalos, & Clarke, 2016). An emphasis on chronic health conditions and prevention is required to improve care transitions (Nash, Fabius, Skoufalos, & Clarke, 2016). Accountable Care Organizations (ACOs) and Patient-Centered Medical Homes (PCMHs) are two new models emerging from the Affordable Care Act (ACA) (Nash, Fabius, Skoufalos, & Clarke, 2016). The assumption in version population and patient-centered models is that patients will follow their provider’s plan, but some behaviors may be difficult to change. Poor diet, lack of exercise, smoking, and drug use all negatively impact health. Many patients want to change their diet and exercise habits, but find it difficult. Health care providers must work with patients to understand what causes certain behaviors and how to change them (Nash, Fabius, Skoufalos, & Clarke, 2016). Marketers create, communicate, deliver, and exchange products and services with key stakeholders and society at large, according to the American Marketing Association (AMA) (2017). Marketing revolves around the “4 Ps”: product, place, price, and promotion. A health care “product” is harder to define than a traditional consumer product like an automobile. An example of a product in population health is training health care providers to reduce obesity. The location of the health care service, such as a doctor’s office, a patient’s home, or a community health center. The price has two parts: the actual cost of the service and the opportunity cost, such as convenience. Promoter: a person or a company who promotes a product or service (Nash, Fabius, Skoufalos, & Clarke, 2016). To achieve population health goals, the health care “marketing mix” must be tailored to the community’s needs.
Reference
The AMA (2017). AMA: Marketing definition. The AMA defines marketing as: D. B. Nash et al (2016). Creating a culture of wellness (2nd ed.). Jones & Bartlett Learning.
PROOF OF PROFICIENCY
Integrate epidemiology, population health, and community engagement principles to plan interventions.
Evaluation of recommended community health strategies.
Recommend strategies to promote community engagement using social media and information technology.
Build action plans to promote wellness and disease prevention in a diverse population.
Set SMART goals for a community health intervention.
Examine how a community health strategy requires collaboration.
Identify potential funding and resource sources.
Competency 4: Communicate in a scholarly, professional, and respectful manner that respects others’ diversity, dignity, and integrity.
Use appropriate written and visual communication to reach an audience.
Homework help – Write in-text citations, quotes, and references in Help write my thesis – APA style.
Note: It is best to complete this course’s assessments in order.
PREPARATION
You will create a PowerPoint presentation to present to a group of community stakeholders. Explain how you would address the community health need identified in the Analyze Community Health Needs and Potential Community Health Interventions assessments. You will focus on the strategy that best meets the target population’s needs within the community and organization you have been assessing. To help you prepare for success when creating your PowerPoint, we suggest you:
Decide on the best strategy for your community. This should be one of two potential community health interventions you identified and wrote about.
Determine the best community stakeholders to target with the PowerPoint.
Consider which community populations or groups will benefit from the intervention.
Consider which stakeholders are critical to the success of your chosen intervention.
Make sure you know how to create a quality PowerPoint presentation. Help for Microsoft Office Software is available from Capella.
If you need assistive technology or alternative communication methods to participate in these activities, contact Disability Services.
INSTRUCTIONS
Create an 8–12 slide PowerPoint to educate and engage the key stakeholder groups for your chosen intervention. These groups include those who influence funding and implementation decisions as well as those who will directly implement. Focus on how this presentation can narrow the focus from a broad population need to specific, actionable tasks that community stakeholders must consider before creating an action plan. Consider educational outreach, financial concerns, and information technology in your presentation. Consult the scoring guide to ensure you are meeting all criteria. Complete the following in your PowerPoint.
Evaluation of recommended community-health strategies.
Define SMART goals for a community health intervention.
You can use the Evidence-Based Strategies and SMART Goals activity to test your knowledge of SMART goals.
Examine how a community-health strategy requires collaboration.
Recommend strategies to engage the community, such as using social media and information technology.
Identify potential funding and resource sources.
Use appropriate written and visual communication to reach an audience.
Use proper Help write my thesis – APA formatting.
One way to organize your PowerPoint is as follows:
Slide 1: Preface your PowerPoint with:
A title of 5–15 words. Inspire interest while remaining professional.
Professional Development for [insert your institution’s context].
Name.
Your expertise.
Course ID and name.
Capella Univ.
Name of teacher
Homework help – Write your Stakeholder Analysis here.
In a professional setting, the entries under your name would be replaced by your job title, organization name, and (possibly) contact information.
Slides intro: Describe the need for community health.
Solution slides: Describe your solution.
Prove that your solution is an evidence-based best practice.
Slides for community engagement: Describe ways to engage the community:
Educational outreach methods
How could social media and IT be used to promote?
Implementation slides: Recommend high-level factors to consider when implementing your strategy, such as:
Set implementation SMART goals.
How your audience can help you implement your strategy.
Estimated costs and funding sources.
Final slide: Finish with a summary of your recommendations’ value and feasibility.
References: Cite all sources using the current Help write my thesis – APA style.
REQUIREMENTS
Written and visual content must be clear, with correct spelling, grammar, and syntax, and well organized. Writing and graphics should support the message. Avoid errors that distort the message.
Except for the title and references slides, format each slide with a bold headline and up to seven bullet points.
Use as few words as possible in each bullet point. Subheadings.
Enter all supporting details in the Notes section below the slides.
Create 12–18 slides.
Cite three current scholarly or professional sources.
Help write my thesis – APA references and citations: Note: Citation style is the same as in a paper assignment.
