Posted: January 30th, 2022
locate and read the case study on page 448 of the textbook, “Riding the Plus-Size Wave.”
Upon getting learn and reviewed the case state of affairs, reply to the next questions, with thorough explanations and well-supported rationale.
1.Clarify the success that Lane Bryant is presently experiencing in relation to self-concept, shallowness, and self-consciousness. How can the plus-size trade leverage what we learn about client habits to deal with shallowness points
2.Focus on the real-world modifications that look like occurring with respect to media photographs of girls. What are the explanations for this Examine this to the media photographs of males.
three.How do you reconcile the higher diploma of acceptance of plus-size ladies with the parallel emphasis our society continues to put on thinness (as evidenced by the billions we spend on weight loss plan merchandise, train and so forth) Given the well being issues related to weight problems (coronary heart illness, diabetes, and many others.), ought to the trade proceed to encourage this acceptance
four.Assuming that Lane Bryant determined to take this globally, what’s your suggestion with respect to figuring out the proper advertising combine methods (product, pricing, place, and promotion)
Your response ought to be a minimal of three pages, double-spaced, excluding the quilt and reference pages. References ought to embody your textbook plus a minimal of 1 extra credible reference. All sources used, together with the textbook, should be referenced; paraphrased and quoted materials should have accompanying citations, and cited per Help write my thesis – APA tips.
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Reference
Solomon, M. R. (2015). Client habits: Shopping for, having, and being (11th ed.). Higher Saddle River, NJ: Pearson.
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