Posted: January 30th, 2022

THE TOURIST

TOU2012
THE TOURIST
Module Handbook
Middlesex College Enterprise College
Advertising, Branding and Tourism Division
Tutorial Yr 2015-16
Hendon campus
Module Chief
Dr Kailin Wu
Room: W222 Phone: 0208 411 5866 Electronic mail: [email protected]
On-line location of handbook
This handbook will also be accessed by way of UniHub at: My Studying website
Different codecs out there
This handbook is on the market in a big print format. If you need a big print copy or produce other necessities for the handbook, please contact the Incapacity Help Service ([email protected], 0208 411 4945).
Disclaimer
The fabric on this handbook is as correct as potential on the date of manufacturing. You’ll be knowledgeable of any main modifications promptly.
Different Paperwork
Your module handbook must be learn and used alongside your programme handbook and the data out there to all college students on UniHub, together with the Tutorial Laws.
TOU2012 Module Handbook 2015-16 (Hendon)
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Desk of Contents
Module Introduction ………………………………………………………………………………. 2
The Module Educating Staff ……………………………………………………………………. 2
The Pupil Studying Assistant (SLA) …………………………………………………….. Three
Studying Outcomes ……………………………………………………………………………….. Four
Anticipated Classroom Behaviour ……………………………………………………………… 6
Studying Materials ……………………………………………………………………………………. 7
Lecture & Seminar Schedule ………………………………………………………………….. 9
TERM 1 ………………………………………………………………………………………………. 9
TERM 2 …………………………………………………………………………………………….. 10
Evaluation Scheme ……………………………………………………………………………. 11
Evaluation Particulars ……………………………………………………………………………… 12
Evaluation 1: In-Class Examination (40%) …………………………………………………….. 12
Evaluation 2 …………………………………………………………………………………….. 13
Evaluation 2-1: Particular person Essay (30%) ……………………………………………….. 14
Marking Standards for Evaluation 2-1 ……………………………………………………………. 18
Evaluation 2-2: Group Portfolio (30%) …………………………………………………. 19
Evaluation 2-2: Group Portfolio (30%) RAF Museum Customer Analysis …….. 23
Marking Standards for Evaluation 2-2 (Analysis at Trafalgar Sq.) ……………….. 27
Marking Standards for Evaluation 2-2 (RAF Museum Customer Analysis) ……………… 28
Marking scheme …………………………………………………………………………………. 29
Grading scale …………………………………………………………………………………….. 31
College rules ………………………………………………………………………….. 32
TOU2012 Module Handbook 2015-16 (Hendon)
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Module Introduction
Welcome to TOU2012 The Vacationer. This module has two goals, firstly, to offer college students with information and understanding of key mainstream advertising and tourism particular client behaviour theories and fashions, and secondly, to develop college students’ expertise in researching and analysing vacationer behaviour. Vacationer behaviour and determination making earlier than and through vacationer journeys can be explored together with however not confined to: customer sights; occasions; weekend breaks; mass tourism and specialist holidays. College students can be inspired to take a look at several types of vacationers.
This module builds on the information college students have obtained from first yr MKT1120 Advertising Idea and Follow and the TOU1010 World Tourism Dynamics modules. The module enhances TOU2111 Researching Folks and Locations and TOU2001 Worldwide Tourism Administration. It gives a basis for remaining yr modules, together with TOU3330 Hospitality & Tourism Advertising, TOU3925 Occasion Administration and TOU3991 Unbiased Tourism Mission.
Kailin
The Module Educating Staff
Please see beneath particulars of the instructing group for this module. Module Chief: Dr. Kailin Wu
Room Quantity:
W222
E-mail:
[email protected]
Phone Quantity:
0208 411 5866
Workplace Hours:
Monday 2.30-Four.30pm Seminar Tutor: Dr. Barbora Cherifi
Room Quantity:
W221
E-mail:
[email protected]
Phone Quantity:
0208 411 3001
Workplace Hours:
Wednesday 10-12am
Please observe that every one the members of the module instructing group are more likely to ship pressing or particular person messages concerning the module to you by e-mail. Due to this fact, it will be important that you just learn your College e-mail account commonly.
Issues and inquiries relating to coursework must be communicated immediately with the module chief and the seminar tutor throughout lessons.
It’s not essential to ebook an appointment to see the tutors in the course of the above workplace hours; you simply must drop by.
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The Pupil Studying Assistant (SLA)
Please see beneath particulars of the SLA for this module.
SLA (Pupil Studying Assistant): Jana Dobiasova
E-mail: [email protected]
What do Pupil Studying Assistants (SLAs) do
The Pupil Studying Assistant scheme is a student-to-student strategy to:
o Bettering educational expertise and observe;
o Rising college students’ engagement with their programme;
o Enhancing college students’ expertise of college life;
o Serving to college students develop the abilities they should change into efficient unbiased
learners;
o Bettering grades and lowering scholar drop-out;
o Working with college students to lift aspirations, construct research expertise, and encourage
them to proceed with and full their research efficiently.
Who’re Pupil Studying Assistants (SLAs)
o Skilled college students recognized by their educational tutors as being extremely
motivated and succesful learners with optimistic attitudes to studying.
o “Have been there earlier than” and know the everyday educational points new college students
face.
o Work and study collaboratively with college students in small teams and one-to-one.
o Present efficient research expertise recommendation and refer college students to college sources.
o SLAs don’t train college students however are absolutely educated to bolster what has been
taught utilizing efficient questioning and energetic listening strategies.
SLA Drop-in Periods
o In further to in-class evaluation help actions and the one-to-one
help classes carried out by the tutors, the SLA will run drop-in classes to
assist college students put together examination and coursework. Additional particulars can be
communicated by way of emails.
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Studying Outcomes
Data
On profitable completion of this module, college students will be capable to:
1. Establish the pre-purchase determination making strategy of vacationers;
2. Examine and constrast the influence of various socio-cultural components affecting vacationers’ decisions;
Three. Consider the influence of psycholocial components affecting vacationers’ decisions and their experiences throughout a visit.
Abilities
This module will allow college students to:
Four. Synthesise a spread of concepts and literature in the direction of a given function;
5. Develop team-working expertise and self-evaluate their very own strengths and weak point in conducting analysis into vacationer behaviour;
6. Choose and design applicable analysis strategies and techniques to research psycholocial components affecting vacationers’ decisions of customer sights and actions;
7. Apply the information of vacationer behaviour to develop applicable advertising options.
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Studying & Educating Methods
Autonomous studying
This module embraces the rules of autonomous studying. Autonomous studying is a aim of upper training and an academic strategy that results in that aim. Frequent traits of autonomous learners are:
pro-active slightly than passive
in a position to take accountability for planning and organising their very own studying
good at filtering and choosing the data they want
in a position to study with out the fixed presence of intervention of a trainer
in a position to monitor and consider their studying experiences
College students are inspired to work in a partnership with the instructing group to develop themselves as autonomous learners.
Studying can be facilitated by way of keynote lectures and interactive seminars as follows:
o Keynote lectures purpose to introduce college students to advertising fashions and theories. Video displays can be used to reveal the applying of the ideas mentioned the place relevant.
o Interactive tutor-led seminars commit to debate related educational journal articles and college students’ reflection on the subjects. Time will even be allotted for suggestions on each formative and summative assessments.
o College students will conduct major analysis throughout a analysis fieldtrip for the Evaluation 2-2. Chosen college students can be invited to get entangled in analysis undertaking commissioned by an exterior shopper.
College students are required to undertake work previous to the seminars and be ready to current their findings in the course of the seminar discussions. College students are anticipated to complement the lectures with their very own readings.
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Anticipated Classroom Behaviour
All of us like to have a very good surroundings that fosters and helps studying and the change of concepts.
1. Please silence your cell phones and different digital units (e.g. tablets or laptops) throughout class time. Ringing telephones, texting or studying messages, glowing screens are banned throughout lessons and tutorials. It is because a lot analysis proof has proven that utilizing digital units for actions unrelated to the category content material distracts the scholar utilizing the gadget, different college students, and the trainer, moreover, it decreases educational efficiency (see examples of articles ‘College students ‘can not multi-task with mobiles and research’ and Texting in school school rooms widespread, distracting).
2. College students are anticipated to attend all scheduled instructing classes (i.e. lectures, seminars, tutorials, workshops and many others.)
a) “I totally loved your instructing. You made certain each exercise in school was linked to the assignments. This helps us lots!” M00400377, Top notch, 2014-15 Hendon Cohort
b) Late arrivals:
o A late arrival after the primary 10 minutes is taken into account as an absence on the On-line Attendance Monitoring System.
o No scholar is permitted to enter the category 20 minutes after the category begins.
c) College students are liable for what transpired in the event that they miss a category. It’s the scholar’s accountability to contact a classmate to find out what was missed.
Three. Questions and reflection are very important to studying.
a) Increase your hand and anticipate permission to talk. Calling out and side-talking is impolite and disrespectful to the category. Elevating arms ensures an equal alternative for each scholar to voice their ideas, concepts, and questions with out concern of interruption.
b) Ask questions and make clear uncertainty relating to coursework in a lecture/ seminar session, not by way of emails.
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Studying Materials
Important readings
Kozak, M. and Decrop, A. (2009). Handbook of Vacationer Conduct: Idea and Follow. New York and London: Routledge. (Obtainable in e-E book)
Solomon, M. (2013). Shopper Conduct: World Version, 10th ed., Pearson. (Obtainable in e-E book)
Really useful readings
Pearce, P. (2011). Vacationer Behaviour and the Modern World. Bristol: Channel View Publications.
Ryan, C. (1997). The Vacationer Expertise: A New Introduction. London: Cassell.
* Extra studying materials can be offered to you throughout lectures and seminars.
Tutorial Journals:
Annals of Tourism Analysis
Tourism Administration
Journal of Journey Analysis
Leisure Research
Advances in Shopper Analysis
Journal of Shopper Behaviour
Journal of Shopper Analysis
Journal of Advertising Analysis
Journal of Advertising Administration
Journal of Sport & Tourism
Worldwide Journal of Tourism Analysis
Different Digital Sources
Examples of commerce press: Mintel Report; Journey Commerce Gazette; Journey Weekly.
The College library web site has many helpful hyperlinks to digital sources of knowledge and databases which search quite a few related publications. Go to the Library Topic Guides – Tourism http://libguides.mdx.ac.uk/tou
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If textbooks or journals are usually not out there at Middlesex libraries, as a scholar you might entry different college’s libraries by way of the UK plus scheme. Please see librarians for additional particulars.
Web sites*
https://www.homeworkessaymarket.com/write-my-paper/bmrb.co.uk/ (British Market Analysis Bureau)
https://www.homeworkessaymarket.com/write-my-paper/businessweek.com/life-style/journey (Enterprise Week – Leisure and Journey Information)
https://www.homeworkessaymarket.com/write-my-paper/cim.org.uk (the Chartered Institute of Advertising)
https://www.homeworkessaymarket.com/write-my-paper/hcima.org.uk (Institute Of Hospitality, previously Resort and Catering Worldwide Administration Affiliation)
https://www.homeworkessaymarket.com/write-my-paper/wttc.org (World Journey & Tourism Council)
https://www.homeworkessaymarket.com/write-my-paper/visitbritain.com
https://www.homeworkessaymarket.com/write-my-paper/world-tourism.org
* Web sites change continuously, due to this fact, college students are suggested to not depend on these addresses however use them as a information.
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Lecture & Seminar Schedule
* Any alternations of the weekly schedule can be notified in school, or immediately by e-mail.
TERM 1
Color codes:
Purple: Evaluation briefing
Blue: Evaluation help
Crimson: Evaluation dates & deadlines
Inexperienced: Evaluation suggestions
Week (Starting) SEMINARS LECTURES
Week 1
(05 Oct)
No seminar
Module Introduction
Week 2
(12 Oct)
Evaluation 1 briefing
Resolution Making Course of
Soloman (2013) Chapter eight
Week Three (19 Oct)
Data sources & vacation spot alternative units
Household Resolution Making
Soloman (2013) Chapter 10
Week Four (26 Oct)
The affect of youngsters on household decisions
Reference Teams
Soloman (2013) Chapter 11
Week 5 (2 Nov)
Energy of social media
Tradition and Subcultures
Soloman (2013) Chapter 13 & 14
Week 6 (9 Nov)
Cultural variations Formative: In-class Mock Examination
Week 7 (16 Nov)
Suggestions on Mock Examination Social lessons
Week eight (23 Nov)
Evaluation 2 briefing & Group formation
Evaluation 1 Help
*Please go to the module chief’s workplace or drop by the SLA session for those who want help.
Week 9 (30 Nov)
No seminar Evaluation 1: In-class Examination
Week 10 (7 Dec)
Evaluation 2-1 Help:
Outcomes of article search Motivations, Attitudes, Notion and the Self 1 Soloman (2013) Chapters 2, Four & 7; Kozak & Decrop (2009); related educational journal articles
Week 11 (14 Dec)
Self-learning:
Discovering related journal articles for Evaluation 2-1 Christmas Break
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TERM 2
Color codes:
Purple: Evaluation briefing
Blue: Evaluation help
Crimson: Evaluation dates & deadlines
Inexperienced: Evaluation suggestions
Week (Starting) SEMINARS LECTURES
Week 12
(11 Jan)
Suggestions on Evaluation 1 Examination
Evaluation 2-1 Help:
Summarising talent (LET)
Motivations, Attitudes, Notion and the Self 2
Week 13
(18 Jan)
Evaluation 2-1 Help:
Observe-taking matrix
Motivations, Attitudes, Notion and the Self Three
Week 14
(25 Jan)
One-to-one help session for Evaluation 2-1
(Test your slot and e-mail your draft to the seminar tutor earlier than the deadline)
Week 15 (1 Feb)
Week 16 (eight Feb)
One-to-one help session for Evaluation 2-1
(Test your slot and e-mail your draft to the seminar tutor earlier than the deadline)
Evaluation 2-2 Briefing
Week 17 (15 Feb) Evaluation 2-1 Particular person Essay submission, by Friday 19th February
Week 18 (22 Feb) Evaluation 2-2: Piloting Evaluation 2-2 Help: Asking the best questions
Week 19 (29 Feb) Evaluation 2-2 Help: Piloting Reflection & Finalise analysis plan
Evaluation 2-2 Help:
Fieldtrip Preparation
Week 20 (7 Mar) No seminar Evaluation 2-2: Analysis Fieldtrip (see additional particulars) Week 21 (14 Mar) TOU2011 Abroad fieldtrip (No lecture/seminar)
Week 22 (21 Mar)
Suggestions on Evaluation 2-1 Particular person Essay Resit Examination (Evaluation 1) Easter Break
Week 23 (11 Apr) One-to-one help session for Evaluation 2-2 (Test your slot and e-mail your draft to the seminar tutor earlier than the deadline) Module suggestions & Fieldtrip Reflection
Week 24 (18 Apr)
One-to-one help session for Evaluation 2-2
(Test your slot and e-mail your draft to the seminar tutor the week earlier than the deadline)
Evaluation 2-2 Group Portfolio submission, by Wednesday 4th Could
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Evaluation Scheme
Evaluation weighting:
40% examination and 60% coursework
Formative factor:
A formative factor is created in Week 6 serving to college students put together for the formal examination, the Evaluation 1.
Summative components:
Weighting
Format
Content material
Deadlines
Assesses
Evaluation 1 (40%)
In-class examination
A number of-choice & short-answer codecs
Lecture in Week 9
LOs 1-2, 7
Evaluation 2-1 (30%)
Particular person essay
Literature assessment
19th February
LOs Three-Four
Evaluation 2-2 (30%)
Group portfolio
Main analysis
4th Could
LOs 5-7
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Evaluation Particulars
Evaluation 1: In-Class Examination (40%)
1. A proper unseen examination together with each multiple-choice and short-answer codecs can be carried out in the course of the lecture session in Week 9. The examination assesses LOs 1, 2 and seven.
2. Questions can be set to evaluate college students’ understanding of the topics, their means to use related ideas, theories and fashions lined in Time period 1. The next Four themes can be lined within the examination.
a) Pre-purchase determination making course of
b) Household determination making
c) Influence of reference teams
d) Influence of tradition and subcultures
Three. Vital dates:
o The briefing for Evaluation 1 will happen in the course of the seminar in Week 2.
o A mock check in in the course of the lecture session in Week 6, a formative factor, is created to assist college students put together for the formal examination.
o Please be sure to attend the in-class examination in the course of the lecture session in Week 9. No various alternative of day can be out there. As states on MyUniHub, ‘“You will need to make your self out there to attend all formal assessments on the time given, together with viva voce examinations. Failure to attend an evaluation or submit coursework by the deadline with out having obtained a deferral from UniHelp will end in failure of the module with a grade 20. (http://unihub.mdx.ac.uk/research/attend/index.aspx#attendance)’
o Suggestions on grade: college students will obtain suggestions on the examination script in the course of the seminar in Week 12.
Four. Re-sit exams:
o College students failing the Evaluation 1 Examination will be capable to re-sit the examination in the course of the lecture in Week 22.
o College students failing the Evaluation 1 Re-sit Examination in addition to rating a mean grade of beneath 40% throughout the three items of evaluation must attend the second re-sit examination in September.
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Evaluation 2
1. Evaluation 2 requires college students working in a group of three as consultants to handle their chosen analysis matter that examine the influence of a psychological issue affecting vacationers’ behaviour. Three of it’s best to select the identical matter. The alternatives of analysis subjects are as beneath.
a) Examine the motivations for visiting a museum between household teams containing youngsters and college students
b) Residents’ attitudes towards tourism and seasonality
c) The effectiveness of vacation spot promoting on picture formation and behavioural intention
d) The hyperlink amongst self-image, vacation spot persona and journey behaviour
This piece of evaluation includes two levels. Evaluation 2-1 is a 1500 phrase particular person essay, to be submitted by Friday 19th February. Evaluation 2-1 is an up-to-date synthesis of literature assessment, which designed to organize college students with the important information they want for Evaluation 2-2. Evaluation 2-2 requests college students to design an acceptable analysis methodology and conduct major analysis in Trafalgar Sq.. Evaluation 2-2 is a bunch portfolio that showcases a sequence of analysis work, to be submitted by Wednesday 4th Could.
2. College students wanting to spice up their CVs, please take note of this bullet level! Chosen college students can be INVITED to get entangled in a analysis undertaking commissioned by an exterior organisation. In case you are within the put up, see additional particulars and choice standards on the Evaluation 2-2 Group Portfolio – RAF Museum Customer Analysis part (see p. 23-28).
Three. Coursework briefing and group formation: The briefing for Evaluation 2 can be offered in the course of the seminar in Week eight. College students will be capable to select their analysis matter in the course of the session. College students are liable for forming a group.
Four.There are a sequence of evaluation help classes out there together with designated one-to-one tutorials to suggestions on draft work. Please see the lecture and seminar schedule and take the total benefits of those help classes.
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Evaluation 2-1: Particular person Essay (30%)
1. This coursework assesses LOs Three and Four. The evaluation duties are to:
A. Produce a person 1500 phrase up-to-date synthesis of literature assessment on their chosen analysis matter.
B. Use a minimal of 6 related and up-to-date educational journal articles in your essay.
C. Critically consider the literature associated to your chosen analysis matter and organise your literature assessment based on:
I. (50%) The best way earlier researchers examine your chosen analysis matter, together with:
o The idea/mannequin/framework used to underpinning their analysis;
o The information assortment technique;
o The samples and sampling;
o The forms of questions or statements getting used to measure the analysis matter; and
II. (30%) The important thing empirical proof of how the chosen psychological issue impacts vacationers or guests’ decisions or their experiences
III. (20%) Areas of controversy and instructions for additional analysis
2. The required literature assessment is greater than a abstract that merely recaps necessary empirical proof and presents it source-by-source. A synthesis means to create a brand new entire by making connections, re-organising and drawing your conclusions theme-by-theme. As a result of the quantity of labor required for writing up a literature assessment is big (see web page 16-17 for the ‘Tips for Writing up a Literature Overview for Evaluation 2-1’), please just be sure you begin this coursework early and go away loads of instances to revise your drafts.
Three. Sharing journal articles and discussing studying notes along with your teammates is an efficient technique to organize the Evaluation 2-1. REMEMBER TO WRITE YOUR ESSAY INDIVIDUALLY.
Four. Evaluation help and suggestions:
A. Three designated seminars are scheduled to supply supporting workout routines for Assessement 2-1 in Weeks 10 and 12-13.
B. One-to-one help classes and suggestions on draft work: there can be a one-to-one 15 minute help for every scholar in Weeks 14-16. Please examine your slot and e-mail your draft earlier than the deadline of your designated
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date. Your seminar tutor gives you suggestions on how you can enhance your draft. Please observe that for those who overlook to e-mail the draft by the deadline of your designated date, your seminar tutor will NOT be capable to supply suggestions throughout your slot. Additionally, for those who fail to show up on your slot, your seminar tutor will NOT be capable to reschedule the tutorial session. The chance is yours. Due to this fact, please be on time.
C. Suggestions on grade: college students will obtain suggestions on their submitted work in the course of the seminar in Week 22.
5. The higher phrase restrict:
o The module handbook specifies that the higher phrase restrict for the essay is 1,500 phrases. A restrict is a restrict. Due to this fact, please keep away from overrun.
6. Anticipated format:
o Cowl web page ought to embody the followings:
Identify of seminar tutor & time of seminar class;
Pupil identify and ID quantity;
Chosen analysis matter;
Phrase depend;
o Numbered pages;
o Utilizing Arial, 12pt font, 1.5 spaced;
o Sure with a single staple on the high left hand nook;
o Utilizing Harvard Referencing system all through.
7. Twin submissions:
o College students are required to submit each a tough copy to UniHelp desk within the Sheppard Library in addition to an exactly-replicated digital copy by way of Flip-it-in (underneath the Evaluation 2-1 folder on MyUniHub ) by the deadline.
o To your personal safety, maintain your receipt as proof of your hardcopy submission.
eight. Late submission o Except a deferral request is granted by UniHelp prematurely of the deadline, failure to satisfy the coursework deadline will end in a 10% deduction from particular person grade PER DAY.
o Penalties apply in all instances the place the laborious copy is submitted late, no matter whether or not the digital copy has been uploaded on time.
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Tips for writing a literature assessment for Evaluation 2-1
Writing up a literature assessment includes the next 4 steps.
Step 1: Search related journal articles
o Use key phrases search to search out related articles.
o Seek the advice of librarians on helpful looking out methods and sources, for those who wrestle to search out something related.
Step 2: Studying and note-taking.
o Summarise the solutions of the next questions when studying every article. Use the matrix offered on the seminar in Week 13 that will help you organise studying notes. Alternatively, develop your personal matrix.
What have been the analysis questions/goals
Which principle/ mannequin/ framework was used to reply the analysis questions/goals
What was the chosen information assortment technique(s) (e.g. questionnaires, experiments, observations or focus teams and many others.)
How did the authors pattern respondents
What sort of questions or statements did the authors ask the respondents
What have been their key findings relating to the influence of your chosen issue on vacationers decisions and experiences
Step Three: Examine and re-organise notes
o Examine and distinction your studying notes. For instance, what are the similarities amongst these papers you’ve got learn Any authors coping with the identical matter or identical analysis goals and questions however utilizing utterly completely different theoretical views If that’s the case, what are their findings
o Re-organising your studying notes, which put together your self for synthesising the literature.
Based on the themes of analysis questions
Based on the theoretical fashions
Based on the analysis strategies and the forms of questions/ statements getting used to ask the respondents.
o Are there any gaps within the literature Overview your notes and the empirical findings along with your arguments in thoughts.
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Step Four: Writing up your literature assessment
o Create a top level view that maps your synthesis and arguments.
o Summarise what is understood within the literature and again up your interpretation with proof.
o Paraphrase, utilizing your personal phrases, and keep in mind to quote the sources.
o Establish areas of controversy within the literature and formulate questions that want additional analysis
Here’s a pattern paragraph from a literature assessment concerning the energy of youngsters over household selections:
Two theoretical views have dominated the research of household buy selections: social energy (French and Raven, 1959; Raven, 1993, 2008) and client determination fashions (Engel-Kollat-Blackwell, 1968). On one degree, social energy principle, was used to understand youngsters as influential brokers having no decision-making energy as a result of their restricted monetary sources (Madrigal, 1994; Therkelsen, 2010). The idea and its dyadic mannequin are good at explaining the affect of youngsters over dad and mom on getting own-use merchandise (e.g. confectionery and toys, and many others.) and kids are discovered to be highly-skilled brokers (Palan and Wilkes, 1997, Flurry and Burns, 2005, Kerrane et al., 2012). On one other degree, the decision-making mannequin proposed for particular person buy decisions is deployed to know how energy constructions function in household determination making. This mannequin conceptualises buy determination making as an act of drawback fixing that includes 4 key levels: ‘Want Arousal’, ‘Data Search’, ‘Different Analysis’ and ‘Buy Resolution’. Varied researchers have examined determination outcomes by way of asking ‘who decides’ (Jenkins, 1978; Litvin et al., 2004; Wang et al., 2004), or evaluating ‘who dominates’ and ‘the relative affect’ of a father, a mom and kids over a number of sub-decisions, corresponding to vacation spot and actions decisions (Thornton et al., 1997; Mottiar and Quinn, 2004). The literature concludes that youngsters have vital affect over decisions for out-of-house leisure and vacation locations (Darley and Lim, 1986; Beatty and Talpade, 1994; Corridor et al., 1995; Wang et al., 2004; Wang et al., 2007). The last word decision-making energy is held throughout the dad and mom, and their total involvement within the analysis stage is bigger than that of youngsters (Belch et al., 1985; Wang et. al,. 2004; Shoham and Dalakas, 2005; Gram, 2007). Nonetheless, plenty of main questions stay unanswered.
(Supply: Kailin Wu, Understanding youngsters’s energy over household selections: from the views of company and household techniques, 2013)
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Marking Standards for Evaluation 2-1
TOU2012 Particular person Essay
Seminar class:

Essay matter:
Motivations
Attitudes
Notion
The self
Pupil Identify:
Pupil ID:
Core Components
Marking standards
70%+
69%-60%
59%-50%
49%-40%
Under 40%
Topic Data & Important Analysis (60%) Establish theoretical views and frameworks
Talk about information assortment strategies, samples and sampling
Talk about the forms of questions/statements getting used
Overview the influence of the chosen issue, with supporting empirical proof
Present wonderful means to synthesise the literature
Establish areas of controversy and recommend instructions for future analysis
Analysis, Communication & Presentation
(40%)
Have interaction with a variety of related articles
Have a transparent construction
Properly-written, grammatically right, with the fullest consideration paid to readability
Correct referencing
Different feedback:
Strengths
Weaknesses
What is required to get a greater grade
Provisional Grade:
% out of 100
Tutor’s signature:
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Evaluation 2-2: Group Portfolio (30%)
1. This coursework assesses LOs 5-7. The evaluation duties are to:
A. Design a SUITABLE analysis methodology and conduct major analysis that addresses to the group’s chosen analysis matter;
B. Counsel applicable advertising options primarily based on the analysis findings;
C. Self-evaluate personal strengths and weak point in conducting the analysis, team-working expertise and the standard of the information.
2. The group portfolio ought to include the next sections:
o Cowl web page
Identify of seminar tutor & time of seminar class
Pupil names and ID numbers
Title of the analysis
o Desk of Content material
o Part 1: Introduction (most 350 phrases)
1.1 Analysis purpose and rationale
(Define your analysis purpose and again up analysis rationale, justifying why it is very important examine your chosen analysis matter)
1.2 Analysis goals (non-compulsory)
(Checklist two to 3 particular and measurable analysis goals emphasising how goals are to be completed)
o Part 2: Analysis technique (most 1000 phrases)
2.1 Knowledge assortment technique & justification
2.2 Group reflection on piloting
(What did you study from piloting What’s revised after piloting And why did you made the modifications)
2.Three The samples and sampling
(Describe and justify who you studied: the inhabitants, sampling standards; the sampling strategies and sampling procedures you used)
2.Four Analysis instrument
(Briefly clarify the construction of the ultimate model of your questionnaire/ statement information/ interview questions and their associations with the analysis goals)
2.5 Knowledge evaluation
(Clarify the way you analyse the information)
o Part Three: Findings and implication (most 1000 phrases)
Three.1 Key findings
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(Report a sequence of analysis findings with supporting proof, e.g. means, frequencies, statistical data, tables, charts, interview excerpts, direct quotes)
Three.2 Advertising implications
(Suggest wise advertising options primarily based on the analysis findings)
o Part Four: Self-evaluation (most 400 phrases every scholar)
Four.1 Personal strengths and weak point on this analysis journey
Four.2 Areas for enchancment in team-working
Four.Three The standard of the information and areas for enchancment
(To what extent the information your group collected meets the analysis purpose and goals. When you had an opportunity to gather the information once more, what would you do otherwise to boost the standard of the information)
o References
o Appendices:
Copy of the analysis instrument used within the piloting, with the tutor’s suggestions
The ultimate model of analysis instrument utilized in the principle fieldtrip
Accomplished Moral Approval type
Samples of accomplished questionnaires/ observations notes/ interview transcripts
Different related proof
Three. Evaluation help and suggestions:
A. The briefing for Evaluation 2-2 will happen in the course of the lecture session in Week 16.
B. The annoucemet of the finalists being chosen to take part within the RAF Museum’s Reserach undertaking can be revealed by Week 12.
C. Piloting:
Besides the RAF Museum analysis groups, ALL college students are required to conduct a pilot research on the Hendon campus in the course of the designated seminar in Week 18.
Every scholar is predicted to gather not less than 5 samples for a quantitative technique (e.g. questionnaire survey, statement, experiment); or 2 samples for a qualitative technique (e.g. interview).
Failure to attend the piloting session will end in a 10% deduction from particular person grade.
D. Submit the finished Moral Approval type:
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ALL group ought to full a replica of an Moral Approval Kind on your analysis, previous to the principle analysis journey. Please convey a tough copy of the finished Moral Approval Kind to your seminar tutor in Week 19. The shape is on the market on http://elearn.mdx.ac.uk/www/open/ethics/index.php
E. Major analysis journey:
Particulars relating to the principle analysis fieldtrip to Trafalgar Sq. can be revealed in the course of the lecture in Week 19.
Besides the RAF Museum analysis groups, ALL college students should attend the principle analysis fieldtrip to Trafalgar Sq. in the course of the designated lecture in Week 20.
As soon as everybody in your group arrives, you can begin recruiting respondents. Due to this fact, please be certain that everybody in your group arrives on time.
Every scholar is predicted to gather not less than 15 samples for a quantitative technique (e.g. questionnaires, observations, experiments); or 6 samples for a qualitative technique (e.g. interviews).
Failure to attend the principle analysis fieldtrip session will end in a 30% deduction from particular person grade, even when your identify is included within the group portfolio.
F. One-to-one help classes and suggestions on draft work:
There can be a one-to-one 20 minute help for every TEAM in Weeks 23-24. Please examine your slot and e-mail your draft earlier than the deadline of your designated date. Your seminar tutor gives you suggestions on how you can enhance your draft. Please observe that for those who overlook to e-mail the draft by the deadline of your designated date, your seminar tutor will NOT be capable to supply suggestions throughout your slot. Additionally, for those who fail to show up on your slot, your seminar tutor will NOT be capable to reschedule the tutorial session. The chance is yours. Due to this fact, please be on time.
G. Suggestions on grade: college students will obtain suggestions on their submitted work in June after the module grades have been revealed.
Four. Anticipated format:
o Utilizing Arial, 12pt font, 1.5 spaced;
o Ring certain;
o Numbered pages;
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o Utilizing Harvard Referencing system all through.
5. Hardcopy submission ONLY: Submit a tough copy of your work to UniHelp desk within the Sheppard Library earlier than the deadline. To your personal safety, it is very important observe that it’s best to maintain your receipt as proof of your submission.
6. Late submission: o Except a deferral request is granted by UniHelp prematurely of the deadline, failure to satisfy the coursework deadline will end in a 10% deduction from particular person grade PER DAY.
7. All of the module leaders and tutors of the three core second-year modules are absolutely conscious of the deadlines for remaining items of the evaluation for the three core modules (TOU2001, TOU2012 and TOU2111) are on the identical day. College students are anticipated to treat this as a studying alternative for sharping their time administration expertise and purpose to ship high quality work by the due date.
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Evaluation 2-2: Group Portfolio (30%) RAF Museum Customer Analysis
Background data:
Because the launch of TOU2012 within the BA Worldwide Tourism Administration Programme in October 2013, teams of elite TOU2012 college students have been chosen to conduct viewers analysis initiatives commissioned by exterior purchasers, underneath the management and the supervision of the TOU2102 module chief Dr. Kailin Wu, and finally earned them a title of Market Analysis Analysts to be included of their CVs. Within the 2013-14 cohort, 15 college students have been concerned in conducting the customer survey for the shopper North London Literary Competition, a student-run competition happening on the Hendon campus of Middlesex College. Within the 2014-15 cohort, 18 college students used qualitative interviews to discover the standard of the interpretation of ‘The First World Struggle within the Air’, a brand-new everlasting exhibition launched on the RAF Museum in December 2014 with a grant supported by the Heritage Lottery Fund. The analysis findings and suggestions introduced by the scholars for the panel, consisting of the Head of Advertising and the Head of Exhibitions and Interpretation, had been praised for the insightfulness and usefulness. A few of the factors raised by the scholars not solely matched the analysis outcomes recognized by an expert market analysis group from its questionnaire survey on the identical exhibition, but in addition resonated with the inner debate concerning the design of museum exhibitions. The administration group of RAF Museum has been contemplating how you can incorporate the analysis findings and college students’ suggestions to tell methods selections and to suggestions on the design of the exhibition. This yr, the Head of Advertising of the museum commissioned the module chief to hold out a brand new piece of analysis to tell future selections on media spending and content material planning on social media.
1. Job title: Market Analysis Analysts
College students who efficiently full all the necessities of the analysis undertaking will be capable to put their experiences and their job title as Market Analysis Analysts on their CVs.
2. Place studies to:
The TOU2012 module chief Dr. Kailin Wu who can be appearing because the Mission Supervisor.
Three. Abstract of the job’s duties and obligations
o Participates within the Four-month lengthy analysis undertaking between January and Could, underneath the management and the supervision of the Mission Supervisor.
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o Completes all the necessities of Evaluation 2-2 Group Portfolio as the remainder of the TOU2012 class.
Conducts information assortment, together with piloting and predominant analysis fieldwork;
Conducts information evaluation;
Completes the Group Portfolio, as specified on the TOU2102 Module Handbook.
o The scheduled classes for college kids conducting analysis on the Trafalgar Sq., corresponding to piloting (Week 18), reflection on piloting (Week 19) and analysis fieldtrip (Week 20) can be carried out individually for college kids collaborating within the RAF Museum analysis. Please see additional discover relating to the dates and venues.
o Performs further necessities past the necessities of Evaluation 2-2.
Attends ALL undertaking conferences, on-site visits and information assortment shifts.
Contributes to the design of the suitable analysis instrument for attaining the analysis goals. This contains proposing questions for use within the piloting, suggestions on revising the questions and establishing applicable sampling procedures.
Conducts two information assortment shifts, which could contain working over a weekend;
Implements the real-time suggestions provided by the Mission Supervisor to enhance information assortment expertise and sampling expertise;
Uploads the information, the outcomes of the information evaluation and the PPT slides of the group presentation to the required cloud storage service;
Affords a 20-minute group presentation on the analysis findings and suggestions for advertising options within the applicable language to a panel consisting of the managers of the RAF Museum and the instructing group of TOU2012 in mid-Could;
Performs different duties as required by the shopper and the Mission Supervisor.
Four. Abilities and private qualities
College students containing the next character traits are doubtless to reach this job:
o Dedicated to the undertaking;
o A optimistic perspective: a “can do” strategy, trustworthy and dependable
o Desperate to study and to do no matter it takes to excel;
o Data of analysis strategies;
o Works effectively each independently and as a part of a group;
o Have a ardour for understanding human conduct;
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o Wonderful communication expertise and talent to associated effectively to folks of all ranges, skills, and backgrounds; together with everybody concerned within the undertaking;
o Means to independently resolve issues;
o Prepared to provoke concepts and carry them out;
o A powerful sense of curiosity;
o Take note of element mixed with the power to see the larger image.
5. Choice standards and choice procedures
Three rounds of choice, every narrowing the candidate pool, and a set of analysis standards for every spherical can be used.
1) ROUND ONE– THE NOMINEES
Earlier than the Christmas break, an inventory of nominees can be proposed and mentioned among the many instructing groups of the second-year and first-year module leaders, together with TOU1010, TOU1011, TOU2001, TOU2012 and TOU2111. The choice is predicated on the efficiency of first yr grades, not less than over 2:1, and the seminar attendance and participations.
2) ROUND TWO – THE SHORTLISTS
Over the Christmas break, most seven groups can be shortlisted, primarily based on the nominees’ efficiency of TOU2012 Evaluation 1 Particular person Examination.
Three) ROUND THREE – THE FINALISTS
By Week 12, all shortlists will obtain an invite by e-mail to do a job interview and a qualifying check analyzing the aptitude to gather related and ‘wealthy’ information independently. ALL THREE MEMBERS of the shortlisted groups should attend and full the job interview and the qualifying check. Any shortlists lacking each parts will lose their likelihood to be thought of. The instructing group of TOU2012 will choose one of the best Four to five groups, 12-15 college students in complete, to be the finalists.
6. College students who conform to take part on this customer analysis undertaking will enroll an settlement to realize the work expertise as a part of the requirement of this module. After signing up the settlement, college students are NOT allowed to give up the undertaking and be a part of the common analysis in Trafalgar Sq. as an alternative. Failure to satisfy the necessities (e.g. undertaking briefing, information assortment shifts, group presentation in mid-Could) will end in a 5% deduction from particular person grade per session.
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7. Mission briefing: Additional particulars associated to 2015-16 RAF Museum Customer Analysis undertaking can be revealed within the first Mission Briefing assembly by Week 14.
eight. Reward excellence: College students who efficiently full all the necessities of the analysis undertaking will obtain certificates to mark their achievements. A number of college students can be rewarded for his or her excellent efficiency on the remaining presentation in mid-Could.
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Marking Standards for Evaluation 2-2 (Analysis at Trafalgar Sq.)
TOU2012 Group Portfolio
Subject alternative:
Motivations
Attitudes
Notion
The Self
Pupil Names:
Pupil IDs:
Core Components
Marking standards
70%+
69%-60%
59%-50%
49%-40%
Under 40%
Sections 1:
Introduction
Particular and measurable analysis purpose and good justifications for the chosen matter, with supporting proof
Particular and measurable analysis questions/goal (non-compulsory)
Part 2:
Analysis technique
Acceptable analysis technique with good justifications; clear and related sampling data
Important and trustworthy group reflection on piloting and good revision
Acceptable analysis instrument and information evaluation
Part Three:
Findings and implication Properly-structured and well-presented findings that reply the analysis goals, help with proof
Related and wise advertising implication
Sections Four:
Self-evaluation
Critically consider personal efficiency and expertise, establish how you can enhance team-working expertise
Critically consider the standard of information and establish areas for enchancment
General presentation
Clear format; good organisation of all supporting proof, clear signposts within the texts, no errors in grammar and phrase decisions
Different feedback:
Provisional Grade:
% out of 100
Tutor’s signature:
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Marking Standards for Evaluation 2-2 (RAF Museum Customer Analysis)
TOU2012 Group Portfolio & Group Presentation
Pupil Names:
Pupil IDs:
Core Components
Marking standards
70%+
69%-60%
59%-50%
49%-40%
Under 40%
Sections 1:
Introduction
Present analysis rationale and analysis goals and goals as instructed
Part 2:
Analysis technique
Present sampling data and analysis instrument as instructed
Important and trustworthy group reflection on piloting
Acceptable information evaluation
Part Three:
Findings and implication Properly-structured and well-presented findings that reply the analysis goals with supporting proof
Related and wise advertising implication
Sections Four:
Self-evaluation
Critically consider personal efficiency and expertise, establish how you can enhance team-working expertise
Critically consider the standard of information and establish areas for enchancment
Presentation of the group portfolio
Clear format; good organisation of all supporting proof, clear signposts within the texts, no errors in grammar and phrase decisions
High quality of group presentation for the panel within the Museum
Establish a sequence of salient findings that meet the analysis goals, with supporting proof (e.g. tables, charts, extracts)
Draw convincing conclusions primarily based on the findings and suggest wise suggestions for the Museum
The slides are well-structured, well-written, and well-design, comprise no errors in grammar and phrase decisions
Seem confidence, keep good eye contact throughout the audiences and retain viewers’s consideration
Different feedback:
Provisional Grade:
% out of 100
Tutor’s signature:
Marking scheme
Grade (%) Data & Content material Relevance & Discourse Readability, Communication Organisation & Language References
Distinction
>70%
There’s ample proof of data and demanding understanding past the scope of the duty, i.e. proof of further analysis.
All factors made are effectively supported by related, critically chosen educational sources and different appropriate proof. There’s clear proof of all conclusions primarily based on effectively supported arguments. All factors are instantly related to the duty.
The reply is exceptionally effectively written and the arguments are clear.
The fabric is introduced in a well-structured means (e.g. headings) and an impressively broad vary of sentence constructions and related subject-specific vocabulary is getting used accurately. There are not any errors in grammar, phrase alternative and formatting.
A formidable number of appropriate, relevant and critically chosen educational references is getting used. All references are clearly and persistently referenced all through utilizing an applicable referencing type.
Benefit:
60-69%
There’s proof of a complicated information and demanding understanding of the fabric.
All factors made are effectively supported by related, critically chosen and principally educational sources and different appropriate proof. There’s clear proof of appropriate conclusions primarily based on the arguments. Most factors are instantly related to the duty.
The reply is total well-structured and written very clearly, although some sections could lack readability.
The fabric is introduced in a well-structured means (e.g. headings) and a broad vary of sentence construction and related subject-specific vocabulary is getting used accurately. There are exceptionally few errors in grammar, phrase alternative and formatting.
All kinds of appropriate, relevant and critically chosen educational references is getting used. All references are clearly and persistently referenced all through utilizing an applicable referencing type.
Go:
50-59%
There’s proof of sufficient information and clear understanding of the fabric, with in all probability proof of a slender vary of further analysis being undertaken.
Most factors made are supported by related and typically educational sources and different, although not at all times appropriate, proof. There’s proof of appropriate conclusions primarily based on the arguments. Most factors are broadly related to the duty.
The reply is total effectively written and clear, although some sections could lack readability or construction.
The fabric is introduced in a well-structured means (e.g. headings) and a very good vary of sentence construction and related subject-specific vocabulary is getting used accurately.
There are solely only a few errors in grammar, phrase alternative and formatting.
A wide variety of appropriate and relevant educational references is getting used. All references are clearly and persistently referenced all through utilizing an applicable referencing type.
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Go:
40-49%
There’s proof of primary information and a really restricted of understanding of the fabric, with in all probability solely a restricted and slender vary of further analysis.
Related and typically educational sources and different proof help some factors made, although details could stay unsupported or not clearly distinguished from one another. Conclusions have restricted help within the arguments introduced. Some factors are broadly related to the duty.
The reply is essentially effectively written and clear, and substantial sections could lack readability or construction.
The fabric is introduced in a well-structured means (e.g. headings) and a restricted vary of sentence construction and related subject-specific vocabulary is getting used accurately. There are restricted errors in grammar, phrase alternative and formatting.
Some appropriate educational references are getting used. All references are clearly although typically inconsistently referenced all through utilizing an applicable referencing type.
Fail:
30=39%
There’s proof of very primary information, however no actual understanding of the fabric, with little proof of appropriate further analysis.
There are few educational sources and different proof used to help the factors made, and details stay unsupported and never clearly distinguished from one another. Conclusions have little argumentative help. Just a few factors are related to the duty.
The reply shouldn’t be effectively written and sometimes unclear, and most sections could lack readability or construction.
The fabric is introduced in a typically structured means (e.g. headings) and a restricted vary of sentence construction and appropriate vocabulary is getting used. There are vital errors in grammar, phrase alternative and formatting.
Solely very restricted educational references are getting used. Some references are usually not clearly referenced all through utilizing an applicable referencing type.
Fail:
<30%
There isn’t any or solely restricted proof of very primary information, however no proof of understanding of the fabric, with no or little proof of appropriate further analysis.
There are only a few and sometimes non-academic sources and different proof used to help the factors made, and most factors stay unsupported and never clearly distinguished from one another. Conclusions are unclear. Just a few factors are related to the duty.
The reply shouldn’t be effectively written and principally unclear, and all sections could lack readability or construction.
The fabric is introduced in an unstructured means and a restricted vary of sentence construction and appropriate vocabulary is getting used. There are a lot of errors in grammar, phrase alternative and formatting.
No or principally unsuitable references are getting used. Little or no proof of appropriate referencing kinds getting used.
Grading scale
The College has a 1-20 grading scale, with grade 1 being the very best grade. The chart beneath illustrates how the grading scale equates to the extent of classification: Grade Class of Honours Diploma
1 – Four
First
5 – eight
Higher second (2:1)
9-12
Decrease second (2:2)
13-16
Third
17
Fail – marginal
Compensation allowed
18
Fail
Compensation allowed
19
Fail
Compensation not allowed
20
Fail – Incorporating failure to take part in evaluation mandatory to realize all studying outcomes. Compensation not allowed
It is very important observe that additional administrative grades are additionally used to point deferrals and educational misconduct and many others. The complete scale with extra data will be discovered within the Evaluation Laws part on the Your Research pages of UniHub; https://www.homeworkessaymarket.com/write-my-paper/unihub.mdx.ac.uk.
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College rules
Attendance Coverage: College students are anticipated to attend each lectures and seminars/workshops. Attendance is monitored in lectures and seminars.
Tutorial Misconduct: The College is worried to make sure that its evaluation rules are absolutely and pretty carried out. It’ll take motion towards any scholar who contravenes these rules by way of negligence, foolishness or deliberate intent in any type of evaluation. College students who try to realize unfair benefit over others by way of educational misconduct (contravening examination room guidelines, plagiarism, collusion, and many others.) can be penalised by sanctions, based on the severity of the offence, which might embody exclusion from the College.
Plagiarism: The presentation by a scholar as his or her personal work of a physique of fabric (written, visible or oral) which is wholly or partly the work of one other. Make certain written materials is acknowledged by way of using citation marks, references and bibliographies. Data on the right means of acknowledging work from different sources is on the market from campus studying useful resource centres. The College will take critical motion towards any scholar who plagiarises whether or not by way of negligence or deliberate intent. Any abuse or proof of plagiarism is taken into account to be a critical offence, and can be handled underneath the educational misconduct procedures.
Deadlines for assessed work: College students should submit every part of coursework for evaluation not later than 9pm on the Hendon campus, and 4pm native time at different College Campuses. Failure to submit work by the deadline will end in failure within the part or the module involved (grade 20), ought to the required studying outcomes not be met, until permission has been granted by the Evaluation Officer appearing on behalf of a Topic Evaluation Board to defer evaluation in the entire module.
Deferral of evaluation or reassessment: Automated deferral shouldn’t be permitted. Deferral could also be granted the place distinctive circumstances forestall a scholar from finishing evaluation by way of no fault of the scholar. Deferral could solely be granted by a College Evaluation /Officer appearing underneath the authority of the Director of Assets on behalf of a Topic Evaluation Board (Grade I). College students should advise the College Evaluation Officer, earlier than the desired deadline, of the circumstances surrounding the request for deferral and supply, the place applicable, a medical certificates or different supporting proof. The ultimate deadline for utility to a College Evaluation Officer for deferral isn’t any later than two weeks following the final date of the College examination interval.
Re-sit alternative: A scholar has the best to be reassessed as soon as solely in any module with an total grade of 17, 18, 19 or 20. Reassessment can be taken on the subsequent out there alternative (usually late August) until that reassessment is deferred by the Evaluation Board or by an Evaluation Officer on behalf of the Evaluation Board. The place a scholar repeats a module, any proper of reassessment from the unique try is cancelled. The place compensation shouldn’t be usually permitted by a Skilled Physique, a Topic Evaluation Board could train discretion to permit an distinctive second reassessment try. Failure with out good cause to undertake reassessment on the subsequent out there alternative will end in failure with the award of a grade of 20 ought to the required studying outcomes not be met. No second reassessment is permitted.
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