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Posted: February 21st, 2022

Group 38: James Fryer, Shereen Fustok, Jinwook Hur, Carlos Medina, David Nelson

Group 38: James Fryer, Shereen Fustok, Jinwook Hur, Carlos Medina, David Nelson

Business Idea Statement for The Cloud Runner

Our idea is to bring an eco-friendly, sustainable, and affordable comfort shoe called The Cloud Runner to people in Gainesville, FL.We target teenagers, young adults, and parents who care about eco-friendly and sustainable initiatives. Our revenue streams are local sponsorship deals, advertising through social media, asset sales in-store, asset sales online, and a subscription option. The subscription option would provide people with a free pair of shoes per year and heavily discounted replacements. The idea also involves channel mapping for the brand by distributing only the base models through existing national and regional retail outlets such as DSW, DTLR, and Finish Line. We would also distribute through local shoe businesses in Gainesville such as Rack-Room and Show Carnival.

The company will value customers through an eco-friendly brand with the use of AI to design the perfect shoe for each customer. Our company will be value-driven with a focus on only producing shoes based on what the customers want instead of overproducing while staying competitive with other eco-friendly companies. Engaging with the local customers around Gainesville is one of our top priorities as a company. Additionally, we want to bring opportunities to healthcare workers, students, and local farmers who own sheep and supply the wool to create the shoes. The fixed-costs will include any intellectual resources such as proprietary knowledge of footwear and comfort as well as physical resources, which includes manufacturing facilities. Our variable costs will include the materials used to make the shoes such as hemp and pineapple as well as sustainable materials from local recyclable plastic and cardboard plants.

All of the activities would be done through efficient supply chain management, expanded distribution channels, avid product testing, and enhanced retail and online platforms.

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