Posted: March 30th, 2022

Management’s Role in Quality Assurance

Management’s role in quality assurance
I must begin by saying that I enjoyed learning this course. However, I found some topics to be more compelling than others. One such topic pertains to the types of marketing research. Basically, I love research and learning about the various techniques one can apply to understand a market was very insightful. The topic on the role of market research was also intriguing. Apparently, marketing research serves marketing management by offering information which is pertinent to making decisions (Kaden, Linda & Prince, 2011). I also loved the topic on the steps in marketing research. I came to discover that the marketing research exercise may take a variety of forms but systematic enquiry is a characteristic common to all such forms. Therefore, being a systematic enquiry, it needs a careful planning of the organized investigation process.
Participating in discussions really helped me in understanding the subject matter. For instance, the discussions opened new avenues for me to learn more. During the discussions I came across new facts about the topics. I know I may have skipped learning some vital aspect of a topic in class but during discussions, some of the students brought the aspects up and explained them clearly hence leading to more understanding. New ideas about the subject matter were also generated in the discussions. By exchanging ideas, we learned important things from each other. Also, during discussions we posed questions to one another about the subject matter. This opened an avenue where members explained topics the way they understood them hence increasing understanding.
Several other approaches could have yielded valuable information. One such approach is the use of quizzes. These could serve to test what we know and our understanding of the various topics in the course. Role playing could also be helpful. It could make it possible to apply content learned into real life situations and in the process, learn more. Other approaches include using flashcards, handouts and mnemonics.
Reference
Kaden, R. J., Linda, G., & Prince, M. (2011). Leading edge marketing research: 21st-Century tools and practices. SAGE.

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