Starbucks
TABLE OF CONTENTS
Introduction……………………………………………………………….3
Company Overview……………………………………………………….3
Problems faced by Starbucks Employees and impacts……………………4
Recommendations…………………………………………………………..7
Starbucks
Introduction
Organizational behaviors are well defined as the study of individual interaction in a group. This study helps in the identification of existing differences and reinstating an order that will enhance unity and focus in the group. Companies in the 21st century have deeply indulged themselves in practicing organizational behavior as it has a massive impact on the output production. The output production is affected because of the harmony created in the secure environment. This illustrates the primary task of organizational behavior, which is assurance of happiness and positive liking of the business activities by the workers (Griffin, Moorhead, 2011). When the workers have the satisfaction and love of their jobs, the outcome of the action regarding Revenue and brand sell is positively reached. The fundamental concept of maintaining positive result is particularly based on the motivation created by the employees. This paper entails a profound discussion on the motivation concept using Starbucks company existing failures for elaboration.
Company Overview
Starbucks Company is one of the most shared and well-established industries known to exist today. The firm’s foundation was in the year 1971 at Washington in Seattle. It majored in coffee making only accurately supplying the second wave coffee (Simon, 2011). This was one of the company’s greatest strategy of entering the coffee market as there were no other competitors able to provide coffee as it did. The firm focused on providing quality and variety of coffee to its clients which is still practiced up to date. The range supply, resulted in the massive increase of people as they felt their coffee preferences being achieved by the Starbucks store. This remained to be the organizational culture of the company as growing customer experience was the priority. Also, the company went global, after discovering the power of its culture in dominating the coffee market. This led to the establishment of the brand stores in various states of the planet earth. This explains why there are many loyal customers to the company in the 21st century globally. However, some different issues are occurring in the business that is covered up by the overall success. The issues mainly concern the employees, who are the primary cause of the positive growth of the firm. If these problems are not handled within the shortest period, Starbucks Company might find itself in an awkward situation in the future as organizational behavior consequences suggest.
Problems Faced by Employees at Starbucks
(a) Underpayment
With the Starbucks revenue which is over ten Billion per year indicates the positive progress of the firm. It goes without saying that this success is made achievable from the workers yearly efforts in facilitating the sales of the company’s products. The compensation, therefore, is expected to be big and full of bonuses, but it is quite the vice versa. According to some of the former employees of the company, define the pay of Starbucks as mistreatment. Regardless of being the most dominant coffee and snacks seller, competitors pay way much better than they do. The business has a culture of paying $9 per hour whereas some of the competitors go as much as $10.5 per hour (Kantor, 2014). It is further recorded that there has been a lot of request and claims by the employee staffs in regards to the pay rise, but the company always finds a way to convince to work on the changes but end up doing nothing.
This illustrates that the corporation is only monitory oriented. The executives of the enterprise are more considerate of the business gains and cutting the investment cost. This kind of view and goals in business is considered as a destructive act. It indicates total selfishness of the firm as it discriminated the working staffs. Organizational behavior mainly advocates for unity in business if at all advancement and increased output is perceived. Underpay of Starbucks employees is seen to create indifferences between the organization and the working staffs. Without unity of the two groups, higher the chances are that the customer service will be poor hence reduced clients in the future which will be bad for the business. It would be very ironical for the worker, to maintain hard work and improve customer’s satisfaction as the organization culture states, if their achievement by the company is not made.
(b) Overworked
Besides the low pay, Starbucks baristas are complaining that the company is overworking workers a lot. Most of the Starbucks stores are heavily visited by customers out of its enormous positive reputation of quality and service delivery. Also, the company has employed some advancement such as mobile payments, online purchase, and delivery of other services. The same workers are targeted to handle the standard services delivery as well as the advances (DeGuzman & Tang, 2011). The handling of these services is demanding a lot of labor, where one of the workers stated that they are occasionally running up and down when handling customers’ orders. The worst of this bit is that the company is not willing to compensate for the extra work conducted by the staff.
Organizational behavior, advocates for evaluation systems that aid in understanding the needs of the employees. From the evaluation, the company can identify areas where some changes are required to ease the worker’s burden and ensure total energy contribution to the success of this business. However, Starbucks appears to have a lot of negligence on the evaluation of the working environment. If at all the company embraced evaluation systems, it would have been identified that some injustices are happening in the organization which is exploiting the workers. Being overworked is viewed as the crime, but it gets worst at Starbucks where there is penny added to the overwork. This kind of activity has caused some of the experienced Starbucks employees to quit their jobs, as they view the act as inhuman. If at all the company keeps on these kinds of exploitation, it might end up losing all of its experienced staffs in the future. Besides, it is common knowledge that exploitation results to motivation absence. The coffee business, on the other hand, demands motivated workers as they regularly interact with the clients, where their motivation play a significant role in maintaining customer loyalty.
(c)Understaffed
From the above two complaints, it is logic that the positive perception of Starbucks organization have changed. It is about to get worse in this discussion of understaffing. Understaffing is a condition that is commonly overlooked by well-established businesses. The act of understaffing is taken when the company is in a difficult financial situation, and the demands are low. However, Starbucks happen to have employed this action regardless of its reliable establishment and market dominance. This act portrays a bad picture of the firm, as it appears to be one of the most unethical companies that exist (Tablan, 2015). The absence of staff, particularly in a client-oriented platform as this one, is a serious mistake that could cost the company a lot in the future. Organizational behavior, reinstate for proper planning of the business for consecutive gain for a prolonged period. Labor is one of the most observed areas when planning the execution of business. As the business progresses, energy increase is also subjected for increment.
Starbucks Progress is, however, working against the growth of work. This explains the earlier complaint of the overworking condition in the field, as the organization is not practicing the employment basis. It also shows that the group is centered towards achieving the company’s goals, regardless the damages created by the process. In this scenario, the employees experience the business damage from being overworked instead of being supplied with helpers. If these conditions persist, less love towards the job environment will be created in the hearts of the employers. Without love or rather a negative view of the organization, less motivation will overwhelm the workers hence less contribution to the business growth. With less or little input, the business is doomed to exist within a short span.
Recommendations
The underpayment issue should be dealt with by increasing the hourly pay as justified by the labor provided. With an increment of the pay, workers will feel more recognized and respected as a part of the group. Payment is simply the representation of the appreciation made by employees to the employer. Therefore, low fees represent little recognition and vice versa to the high pay. If Starbuck, company has been able to withstand and outdo its competitors for the last couple of years, it is imaginable of the proposed future developments if the employees can be well compensated. The anticipated events of more growth will be attained from this compensation motivation. Besides the pay, the organization should practice bonus tipping of the most hardworking staff. This will highly motivate the workers in maintaining the organizational goals as they look forward to an excellent compensation which in turn advances the progress of the company sales.
The issue of overworking the staffs should be dealt with by employment of additional staff to help in handling the business tasks. Overworking a person especially without a pay rise is an act of slavery. Starbucks should consider the creating a healthy working environment with a massive supply of labor. With minimized tasks and good pay in the work area, creates motivation of workers as they tend to compete with each other for recognition of their hard work. It also becomes a loved day to day job, as staffs enjoy minimally worn outs hence end up working hard to maintain their positions in the institution. It will help the organization in keeping the experienced workers and the output of services. This recommendation also works for the understaffing issue. With more labor in the business, workers can gradually change the negative aspect experienced in the company. They will feel relieved and recognized since it is in their request to have more workers to help in the running of the business. Lastly but not least, it would be best if the organization could change their mode of orientation. In other words, Starbuck should eradicate the view of only being business oriented but also ethically oriented for the achievement of long-term success.
References
Griffin, R. W., & Moorhead, G. (2011). Organizational behavior. Cengage Learning.
Simon, B. (2011). Everything but the coffee: Learning about America from Starbucks. Univ of California Press.
Kantor, J. (2014). Working Anything but 9 to 5. The New York Times.
DeGuzman, G. V., & Tang, A. I. (2011). Working in the unoffice: A guide to coworking for indie workers, small businesses, and nonprofits. Night Owls Press LLC.
Tablan, F. (2015). Ethical implications of catholic social teachings on human work for the service industry. Journal of Religion and Business Ethics, 3(1).
