Prompt: Read the Marketing Insight at the end of Chapter 12 on Celebrity Endorsements. Using examples, discuss the following:
What are the advantages and disadvantages of using celebrities in marketing campaigns?
What are the potential risks?
Assignment help – Discuss an example of a negative celebrity endorsement and how the company responded. Do you agree with the company’s response? What else could the company have done?
Requirements: After completing the lecture and reading assignments, write a 500-word response. Do not use the question in your response.
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Prompt: Read the Marketing Insight on Celebrity Endorsements at the conclusion of Chapter 12. Assignment help – Discuss the following points using examples:
What are the benefits and drawbacks of utilizing celebrities in marketing campaigns?
What are the possible dangers?
Assignment help – Discuss a poor celebrity endorsement and how the firm handled it. Do you agree with the response of the company? What else could the business have done?
Requirements: Homework help – Write a 500-word response after completing the lecture and reading assignments. Do not use the question in your response.
