Assignment 9: Dissemination of evidence-based change proposal
Internal dissemination is sharing project information results within the organization, while external dissemination includes sharing information to individuals or groups outside of the organization (Sarver, McNett, 2019).
When sharing project information with either groups it is important use targeted communication. Communication that is targeted to audience segments is a strategy used to make information more relevant based on the groups memberships characteristics. When telling either group about a project, it’s important to use targeted communication. Communication that is aimed at specific audience segments is a way to make information more useful based on the characteristics of the people in the group. Characteristics can be determined by the role, demographics or the psychological variables. An internal dissemination would be to increase the nurse’s abilities to use and apply the evidence. An external dissemination would be to increase the reach of evidence (Communication, 2012).
Communication and Dissemination Strategies (2012). Retrieved from: https://effectivehealthcare.ahrq.gov/products/medical-evidence-communication/research-protocol
Sarver, W., McNett, M., (2019). Chapter Seven: Determining the dissemination Plan: Internal and External Considerations. Retrieved
