Chat Now Available 24/7
Log in
Chat Now
Log in
Order Now

Order For Similar Custom Papers & Assignment Help Services

Fill the order form details - writing instructions guides, and get your paper done.

Check Prices
Order Now

Posted: September 15th, 2022

MKT304A Brand and Product Management Assessment 3 – Case Study Analysis

Assessment Brief
Program Bachelor of Business
Subject code MKT304A
Subject name Brand and Product Management
Assessment title Assessment 3 – Case Study Analysis
Group or individual assessment Individual
Length 2500 words (+/-10%)
Learning outcomes addressed This assessments addresses the following learning outcomes:
a) Analyse the role of brand and product strategy in the organisation.
b) Identify problems and questions in relation to contemporary brand and product management.
c) Assignment help – Discuss the issues and challenges businesses face in successfully
d) Assess the marketplace in terms of the consumer, competitors, trends and organisational objectives.
f) Evaluate brand and product performance through the application of relevant key
performance indicators and other metrics.
Assessment Brief:
Section 1
The Brand Report Card Report by Kevin Lane Keller.
Available here: https://hbr.org/2000/01/the-brand-report-card
Please read.
Section 2
Using the information in the Brand Report Card by Kevin Lane Keller and the theory you gained during this trimester please select a brand from the list and answer the following 10 questions. Each question is worth 10 marks.
Brand Selection
Qantas
McDonalds
Pepsi
Boost Juice
Myers
Questions
1. How does the brand excel at delivering the benefits customers truly desire?
2. How does the brand stay relevant?
3. How is the pricing strategy based on the consumers’ perception of value?
4. Is the brand positioned properly?
5. Is the brand consistent with their marketing program?
6. Does the brand portfolio and hierarchy make sense?
7. Does the brand make use and co-ordirates a full repertoire of marketing activities to build brand equity?
8. Do you believe the brand understand what it means to the consumers eg -who am I?
9. Do you believe the company who owns the brand or the brand itself offers proper ongoing marketing programs to- support the brand?
10. In your opinion do you see evidence that the brand monitor’s its sources of brand equity?
Marking criteria
Excellent Good Average Not Poor
10-9 8-7 6-5 adequate 2-0
4-3
Each of the 10 questions are worth 10 marks Clear iniformation C ;ood Basic Lacking in Not enough
provided, well inform2tion information information information
an:swered, shciws provided, provided, and provided
strong evidence of shows some small independent
independent independent independent thought but
thought used thought and thciiight some
supported by examples information
relevant examples provided
Total points /100 points

Order | Check Discount

Sample Homework Assignments & Research Topics

Tags: case study answers examples, custom essay, dissertation topic, free essays, help in assignment

Assignment Help For You!

Special Offer! Get 20-25% Off On your Order!

Why choose us

You Want Quality and That’s What We Deliver

Top Skilled Writers

To ensure professionalism, we carefully curate our team by handpicking highly skilled writers and editors, each possessing specialized knowledge in distinct subject areas and a strong background in academic writing. This selection process guarantees that our writers are well-equipped to write on a variety of topics with expertise. Whether it's help writing an essay in nursing, medical, healthcare, management, psychology, and other related subjects, we have the right expert for you. Our diverse team 24/7 ensures that we can meet the specific needs of students across the various learning instututions.

Affordable Prices

The Essay Bishops 'write my paper' online service strives to provide the best writers at the most competitive rates—student-friendly cost, ensuring affordability without compromising on quality. We understand the financial constraints students face and aim to offer exceptional value. Our pricing is both fair and reasonable to college/university students in comparison to other paper writing services in the academic market. This commitment to affordability sets us apart and makes our services accessible to a wider range of students.

100% Plagiarism-Free

Minimal Similarity Index Score on our content. Rest assured, you'll never receive a product with any traces of plagiarism, AI, GenAI, or ChatGPT, as our team is dedicated to ensuring the highest standards of originality. We rigorously scan each final draft before it's sent to you, guaranteeing originality and maintaining our commitment to delivering plagiarism-free content. Your satisfaction and trust are our top priorities.

How it works

When you decide to place an order with Dissertation App, here is what happens:

Calculate Your Order Check Prices

Complete the Order Form

You will complete our order form, filling in all of the fields and giving us as much detail as possible.

Assignment of Writer

We analyze your order and match it with a writer who has the unique qualifications to complete it, and he begins from scratch.

Order in Production and Delivered

You and your writer communicate directly during the process, and, once you receive the final draft, you either approve it or ask for revisions.

Giving us Feedback (and other options)

We want to know how your experience went. You can read other clients’ testimonials too. And among many options, you can choose a favorite writer.