Search the most recent list from Forbes of the “Highest-Paid Athletes” and the most recent list
from Opendorse of the “Top 100 Highest-Paid Athlete Endorsers”. After reviewing the data,
discuss what differences you see between team/individual athletes or male/female athletes.
What constitutes an effective athlete endorser in today’s social and digital world? Provide an
example of one athlete NOT on these lists that would be worthy of sponsorship, and discuss
why, along with a brand that would be a good fit to invest in your chosen athlete.
500-550 WORDS
USE SCHOLARLY SOURCES

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