This week’s readings explore how consumers evaluate products as they proceed through the decision process. For this week’s discussion, please choose one of the products listed below. Pick 5 alternative brands/models and take us through the evaluation part of the buying process. Finalize your discussion with a matrix specific to your criteria like the one below. You must post prior to seeing peer student replies. Products Homes (include pictures) Cars (make & model) Televisions Cell phones

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