Posted: January 17th, 2023

Examine and design visual media communication to produce effective business materials

Competency

Examine and design visual media communication to produce effective business materials.

Scenario

You are a website designer and are currently being considered as the designer for a complete redesign of a medical facility’s website page. They have not updated their website in over 15 years due to the lack of staff. The website needs the redesign to target the specific visual preferences of patients and medical clients. They have several other designers that they are interviewing, and you decide to create a video presentation to impress them to choose you as their website designer.

As you begin your presentation, you decide that your design will include the following visual concepts and elements:

Visual Organization
Visual Simplicity
Visual Interactivity
Charts and Graphs
Images
In designing these visual elements, you keep the target audience of patients and medical clients as the main focus. You carefully consider what these types of people wish to see at a medical facility. You also consider what visual elements will attract the eye, and yet enhance a specific mood and emotional response for viewers.

After creating the website, you record your explanation of your visual design choices in an audio/video screen share.

Your presentation should be a maximum of 5 minutes.

Instructions

The presentation must include a visual and an audio recording using Screencast-O-Matic®, a free audio recording software compatible with PC and MAC computers. Follow these instructions to download and use this software to create your presentation.

Access the Screencast-O-Matic® homepage by clicking on the box in the upper right-hand corner titled, “Sign Up” to create your free account.
Create a free account (be sure to write down the email and password created for account access.)
Once logged in, click on the “Tutorials” link at the top of the homepage and view Recorder Intros.
Create your presentation by clicking on the “Start Recorder” box.
Once finished recording click on the “Done” button.
Next, choose, “Upload to Screencast-O-Matic®”.
Select “Publish”.
Choose “Copy Link”.
Place the “Link” in a Microsoft Word® document and upload to the deliverable dropbox.
Resources

For assistance on creating a PowerPoint® presentation, please visit Writing Guide: PowerPoint Presentations
For additional assistance on creating a Screencast-O-Matic®, please visit the Library and Learning Services Answers page: How do I make a video of a PowerPoint presentation using Screencast-O-Matic®?
For additional writing and research support, please visit the following Library and Learning Services resources:

APA Guide
How can I make a Research Appointment with a Rasmussen College Librarian?
Grading Paper Writing Service – Topic Examples – Rubric

F

F

C

B

A

0

1

2

3

4

Did not Submit

No Pass

Competence

Proficiency

Mastery

Not Submitted

Submission does not competently analyze effects visual organization and simplicity on a patient target audience.

Creates video which generally analyzes effects of visual organization and simplicity on a patient target audience.

Creates video which accurately analyzes effects of visual organization and simplicity on a patient target audience.

Creates video which thoroughly analyzes effects of visual organization and simplicity on a patient target audience.

Not Submitted

Submission does not competently analyze effects of visual interactive elements on a patient target audience.

Creates video which generally analyzes effects of visual interactive elements on a patient target audience.

Creates video which accurately analyzes effects of visual interactive elements on a patient target audience.

Creates video which thoroughly analyzes effects of visual interactive elements on a patient target audience.

Not Submitted

Submission does not competently analyze effects of graphs/charts elements on a patient target audience.

Creates video which generally analyzes effects of graphs/charts elements on a patient target audience.

Creates video which accurately analyzes effects of graphs/charts elements on a patient target audience.

Creates video which thoroughly analyzes effects of graphs/charts elements on a patient target audience.

Not Submitted

Submission does not competently analyze effects of visual images on the moods and emotions of a patient target audience.

Creates video which generally analyzes effects of visual images on the moods and emotions of a patient target audience.

Creates video which accurately analyzes effects of visual images on the moods and emotions of a patient target audience.

Creates video which thoroughly analyzes effects of visual images on the moods and emotions of a patient target audience.

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