SETUP: MARKETING MANAGEMENT PLAN PURPOSE (VERSION #4)
DESCRIBE WHO YOUR MARKETING MANAGEMENT PLAN IS FOR, AND WHAT THEY WILL KNOW THAT THEY DIDN’T KNOW BEFORE READING YOUR MARKETING MANAGMENT PLAN.
We will create a final template, and you will fill out a new part of the plan each week. At the end, you will submit the final copy of your complete plan.
SETUP: COMPANY NAME (VERSION #4)
WRITE DOWN THE NAME OF YOUR COMPANY.
VISION: COMPANY VISION (VERSION #4)
WATCH START WITH WHY BY SIMON SINEK, HTTPS://YOUTU.BE/IPYECLTXPXW, AND WRITE DOWN A FIRST DRAFT OF YOUR COMPANY VISION. YOUR VISION SHOULD BE A SHORT SENTENCE OR TWO THAT DESCRIBES HOW THE WORLD WILL BE DIFFERENT BECAUSE YOUR COMPANY EXISTS. IN OTHER WORDS, THE IMPACT ON THE WORLD THAT YOU WANT TO HAVE WITH YOUR COMPANY.
Vision = After You – Before You = Impact
CUSTOMER BEHAVIOR: NEED RECOGNITION (VERSION #1)
Write down how your target market recognized that they have a challenge that needs to be solved using your product or service such as:
online dating is how you meet people
good parents give their children an advantage with pre-school
eye glasses cost too much
Ex.
They hear about the problem from a friend
They watch a talk show on TV
A celbrity tells them in a commerial
Social media leader
Hear it at school
Go to an event
Event happens to them
something breaks
Find out how hard it is to get something done when they try to deal with a problem
Read article
CUSTOMER BEHAVIOR: ASSUMPTIONS (VERSION #1)
Selling your product or service requires that you make assumptions. Write down three assumptions that you are making when you sell, or are going to sell your product or service.
Ex.
Customers will use a mobil app
Customers prefer buying using credit
Customers will buy more online than in a store
Customers will not buy without delivery included
Customers will pay more for higher quality
MARKETING RESEARCH: MARKET ANALYSIS (VERSION #1)
Write down a major question that you need answered using research in order to plan your marketing, and before you make customer assumptions.
Ex.
where does my target market live
where does my target market get its news from
How much will my customers pay for my product
What or who does my customers identify with when looking for answers to problems
