Posted: March 1st, 2023

Assignment 1-Marketing and the Health Care System

Assignment 1: Marketing and the Health Care SystemDue Week 4 and worth 300 pointsSelect a health care provided with which you are familiar and write a four to six (4-6) page paper in whichyou:1. Determine the direct impact of marketing for the health care provider you selected.2. Outline a strategy for the health care provider you selected to determine the utilization of itsproducts or services.3. Outline a marketing strategy for the health care provider you selected.4. Recommend at least three (3) separate ways the health care provider you selected could shapethe buying decisions of its customers.5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professionalorganization Website, or health care provider Websites.Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on allsides; citations and references must follow Help write my thesis – APA or school-specific format. Check with yourprofessor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’sname, the course title, and the date. The cover page and the reference page are not included inthe required assignment page length.The specific course learning outcomes associated with this assignment are: Describe the health care system and the role of marketing. Analyze the competitive environment of a health services organization and identify a course ofaction that will allow for strategic marketing success.Use technology and information resources to research issues in health services marketing. Homework help – Write clearly and concisely about health services marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and languageand writing skills, using the following rubric. Points: 300 Criteria Assignment 1: Marketing and the Health Care SystemUnacceptableBelow 60% F MeetsMinimumExpectations60-69% D Fair70-79% C Proficient80-89% B Exemplary90-100% A 1. Determine the directimpact of marketing forthe health careprovider you selected.Weight: 20% Did not submit orincompletelydetermined thedirect impact ofmarketing for thehealth careprovider youselected. Insufficientlydetermined thedirect impact ofmarketing forthe health careprovider youselected. Partiallydetermined thedirect impact ofmarketing forthe health careprovider youselected. Satisfactorilydetermined thedirect impact ofmarketing forthe health careprovider youselected. Thoroughlydetermined thedirect impact ofmarketing forthe health careprovider youselected. 2. Outline a strategyfor the health careprovider you selectedto determine theutilization of itsproducts or services.Weight: 20% Did not submit orincompletelyoutlined astrategy for thehealth careprovider youselected todetermine theutilization of itsproducts orservices. Insufficientlyoutlined astrategy for thehealth careprovider youselected todetermine theutilization of itsproducts orservices. Partiallyoutlined astrategy for thehealth careprovider youselected todetermine theutilization of itsproducts orservices. Satisfactorilyoutlined astrategy for thehealth careprovider youselected todetermine theutilization of itsproducts orservices. Thoroughlyoutlined astrategy for thehealth careprovider youselected todetermine theutilization of itsproducts orservices. 3. Outline a marketingstrategy for the healthcare provider youselected.Weight: 25% Did not submit orincompletelyoutlined amarketingstrategy for thehealth careprovider youselected. Insufficientlyoutlined amarketingstrategy for thehealth careprovider youselected. Partiallyoutlined amarketingstrategy for thehealth careprovider youselected. Satisfactorilyoutlined amarketingstrategy for thehealth careprovider youselected. Thoroughlyoutlined amarketingstrategy for thehealth careprovider youselected. 4. Recommend at leastthree (3) separateways the health careprovider you selectedcould shape the buyingdecisions of itscustomers.Weight: 20% Did not submit orincompletelyrecommended atleast three (3)separate waysthe health careprovider youselected couldshape the buyingdecisions of itscustomers. Insufficientlyrecommendedat least three(3) separateways the healthcare provideryou selectedcould shapethe buyingdecisions of itscustomers. Partiallyrecommendedat least three(3) separateways the healthcare provideryou selectedcould shape thebuyingdecisions of itscustomers. Satisfactorilyrecommendedat least three(3) separateways thehealth careprovider youselected couldshape thebuyingdecisions of itscustomers. Thoroughlyrecommendedat least three(3) separateways the healthcare provideryou selectedcould shapethe buyingdecisions of itscustomers. 5. Three (3) referencesWeight: 5% No referencesprovided Does not meetthe requirednumber ofreferences; allreferences poorquality choices. Does not meetthe requirednumber ofreferences;somereferences poorquality choices. Meets numberof requiredreferences; allreferenceshigh qualitychoices. Exceedsnumber ofrequiredreferences; allreferences highquality choices. 6. Clarity, writingmechanics, andformattingrequirements More than 8errors present 7-8 errorspresent 5-6 errorspresent 3-4 errorspresent 0-2 errorspresent Weight: 10%

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