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Posted: March 1st, 2023

Essay 2 – Marketing & Management

Select a specific industry context of interest to you to answer the questions below.
Examples might include healthcare, retail clothing, financial services, e-commerce in
a given e-business context etc. Indicate your choice at the outset of your answer and
answer the following.
Specifically describe the key elements of one existing marketing strategy that has
resulted in significant competitive advantage for real firm(s) using this strategy.
Analyze why you believe this strategy has resulted in substantial competitive
advantage. Be specific about the underlying reasons as to why the strategy succeeds
when up against other competitors in the industry.
Describe managerial and leadership practices (e.g. team building, training, process
design, hiring practices, performance management, organizational structuring, values
reinforcement, resource comments etc.) that you believe would likely be essential in
executing this strategy. If you have a particular firm in mind, you may want to tailor
your response to that particular firm or you can respond generically.
(3 resources minimum)

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