Posted: February 1st, 2024
Carrie Jube has worked in the confectionery industry for over 25 years. It has always been her dream to own and operate a retail confectionery store. Carrie imagines her store to be filled with glass jars of lollies and chocolates, and wants to be recognised as a boutique confectionery store specialising in high quality products
Handout 1: Carrie’s Candy Shop
History
– Carrie Jube has worked in the confectionery industry for over 25 years. It has always been her dream to own and operate a retail confectionery store. Carrie imagines her store to be filled with glass jars of lollies and chocolates, and wants to be recognised as a boutique confectionery store specialising in high quality products.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.
Strategic plan goal
– Carrie’s Candy Shop will be recognised as the number one boutique confectionery retailer
in NSW.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.
Operational plan goal
– Carrie’s Candy Shop will obtain 15 % of the market in the first three years of operation.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.
General information
– Carrie has completed her market research, which indicated a void in the market of retail outlets selling high quality confectionery products. Supermarkets and convenience stores dominate the confectionery retail market, owning over 95% of the market share between them, however, they only sell everyday household brands such as Cadbury and Nestle.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.- Carrie wants to take advantage of this void in the market by opening ‘Carrie’s Candy Shop’. She has made a decision that, in order to segment her market, she will not sell everyday household brands and instead focus on high quality products, which retail at a much higher price than the everyday brands.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.- Carrie has located a site within the main street of the mountains tourist village. The street is lined with boutique type retailers including clothing, cakes and pastries, cafes and restaurants, homewares and gift shops. The rent is $2,800 per month.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.- The Council has very strict rules regarding the signage that stores use on their shop fronts. It wants to maintain a ‘mountain village feel’, as they believe this is what tourists find attractive. The Council also stipulates that all stores in the main the street must be open 7 days per week, from 9am to 6pm, to cater for tourists.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.- Carrie is very keen on this location, however, she is concerned about how many staff she will need to meet the Council’s opening hours requirement. When Carrie first thought about opening her own store, she decided she would not employ anyone and just manage her opening hours depending on how busy she was.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.- As the Council now requires her to be open every day from 9am to 6pm, she will need to hire retail assistants. Carrie believes this could be a big risk to her success, as during winter it can snow in the village which means customer numbers reduce substantially. If this happens she could be paying people to run a store that has no customers.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.
Financial information
– Carrie has identified the following costs involved in starting her own business.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.
| Carrie’s Candy Shop: Start-up costs |
| Stock |
$50,000 |
| Legal |
$2,000 |
| Property bond |
$4,000 |
| Cash register |
$2,000 |
| Fixtures and fittings |
$10,000 |
| Signage |
$5,000 |
| Software (Retail management system) |
$5,000 |
| Marketing materials |
$3,000 |
| Insurance |
$4,000 |
| Stationery |
$100 |
– Carrie has also identified the following ongoing expenses for her business.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.
| Carrie’s Candy Shop: Ongoing expenses |
| Loan repayments |
$1,000 |
| Printing and stationery |
$50 |
| Miscellaneous |
$100 |
| Insurance |
$4,000 |
| Postage |
$50 |
| Retail management system maintenance |
$1,500 |
| Fixtures and fittings maintenance |
$500 |
| Telephone |
$200 |
| Rent |
$2,800 |
| Payroll and liabilities |
$6,500 |
| Advertising |
$500 |
| Licence and permits |
$100 |
| Security |
$250 |
– Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.- Carrie has also completed the following monthly average sales forecast. The figures take into account that sales will go down during the winter months (due to the snow), but pick up again over November/December for the summer and Christmas holiday periods.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.
| Carrie’s Candy Shop: Monthly average sales forecast |
| July |
$15,000 |
| August |
$15,000 |
| September |
$20,000 |
| October |
$20,000 |
| November |
$25,000 |
| December |
$25,000 |
| January |
$25,000 |
| February |
$20,000 |
| March |
$20,000 |
| April |
$20,000 |
| May |
$20,000 |
| June |
$15,000 |
– Carrie has $30,000 in savings that she is going to invest in the business. She wants to borrow $120,000 from the bank to fund her business idea.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.- Carrie has spoken to the bank and they have advised that she needs to provide them with a business plan, so that they can assess her business idea and decide whether they would be willing to provide her with a loan.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.- Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.- What We Offer:Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.- • On-time delivery guarantee
• PhD-level writers
• Automatic plagiarism check
• 100% money-back guarantee
• 100% Privacy and Confidentiality
• High Quality custom-written papersNeed Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.- Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.
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