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Posted: February 21st, 2024

The development of new tourism products and services for the marine industry

The development of new tourism products and services for the marine industry
Developing new tourism products and services for the marine industry is a critical endeavor, especially in today’s rapidly evolving travel landscape. Whether you’re offering guided tours, boat rentals, accommodation, or river cruises, it’s essential to go beyond mere services and focus on creating memorable experiences that truly matter to your customers.

## Why Develop Your Product with This Method?

Tourists’ needs have evolved significantly over the past few decades. Today’s travelers seek quality services and experiences that resonate with them personally. To meet these expectations, you must understand your customers deeply. Quality and meaningful experiences vary from person to person, so a one-size-fits-all approach won’t suffice. By getting in touch with your customers and identifying their core needs, you can design products, services, or experiences that truly matter to them.

The benefits of this approach extend beyond customer satisfaction. Satisfied customers become advocates who share their positive experiences with friends and followers—essentially promoting your product for free! In the current context of the COVID-19 crisis, where international travel faces unprecedented challenges, standing out and being super-innovative are more critical than ever. Amazing stories and unique experiences will play an even more significant role in attracting tourists.

## Steps to Develop Innovative Tourism Products:

1. **Get Inspired by Your (Potential) Customers (Step 1):** Understand your target audience deeply. What motivates them to travel? What are their values? By answering these questions, you’ll gain insights into their desires and preferences.

2. **Make a Persona for Each Type of Customer (Step 2):** Create detailed customer personas representing different segments of your audience. Understand their demographics, interests, and pain points.

3. **Identify Core Needs and Key Opportunity Areas (Step 3):** Explore what matters most to your customers. What problems can you solve for them? Identify areas where your business can make a difference.

4. **Generate Ideas for Solutions (Step 4):** Brainstorm multiple ideas for new products, services, or experiences. Be creative and think outside the box.

5. **Prototype Development (Step 5):** Transform your best ideas into prototypes that can be tested and improved incrementally. Prototyping allows you to refine your offerings based on real-world feedback.

6. **Test Your Prototypes (Step 6):** Put your prototypes into practice—test them with real customers. Gather feedback and make necessary adjustments.

Remember that staying attuned to the market is an ongoing process. As you develop innovative products, consider factors like product positioning, packaging, growth strategies, target markets, tourism trends (such as equitable tourism and community-based tourism), safety plans, risk

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