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Posted: May 1st, 2022

Mg51

WorthPoint is an online service letting customers determine the likely resale value of their art, antiques and collectibles. WorthPoint offers a vast database of historical prices for auction sales of personal property, focusing mostly on antiques and collectibles. It is especially popular with antique shop owners and serious collectors, but can also be used to value just one or two items – typically of interest to those who have inherited “grandma’s china.” As you read the WorthPoint case, be thinking about these questions:

What was the original business model conceived by Will Seippel?
How did the business model change through the years? Why?
Would you call WorthPoint a success today? Why or why not?

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WorthPoint is an online service that estimates the resale worth of consumers’ artwork, antiques, and collectibles. WorthPoint has a large database of historical prices for personal property auction sales, with a focus on antiques and collectibles. It’s very popular among antique shop owners and serious collectors, but it can also be used to evaluate just one or two objects, which is particularly useful for those who have inherited “grandma’s china.” Consider the following questions as you read the WorthPoint case:

Will Seippel came up with the original business model.
How has the company model evolved over time? Why?
Do you consider WorthPoint to be a success today? Why do you think that is?

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