Posted: August 5th, 2022

Internal Assignment Applicable for September 2022 Examination

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication
Internal Assignment Applicable for September 2022 Examination
Assignment Marks: 30
Instructions:
• All Questions carry equal marks.
• All Questions are compulsory
• All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
• All answers to be written individually. Assignment help – Discussion and group work is not advisable.
• Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
• Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
• Students should follow the following parameter for answering the assignment questions.
For Theoretical Answer For Numerical Answer
Assessment Parameter Weightage Assessment Parameter Weightage
Introduction 20% Understanding and usage of the formula 20%
Concepts and Application related to the question 60%
Procedure / Steps 60%
Conclusion 20%
Correct Answer & Interpretation 20%
1. You are the team leader at TCS. You have been given the job of enhancing the Presentation skills of your team members. Suggest them ways in which they can appear more confident. Also suggest steps for giving effective online presentations. (10 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication
Internal Assignment Applicable for September 2022 Examination
2. A software company buys a lot of 10 laptops from ACER. But they find that the model does not solve their programming needs. You receive a letter from the company to refund the payment for a lot of 10 Laptops they had bought 8 days ago. As the Sales in charge of ACER, you decide to refuse the refund. What points will you keep in mind when drafting the refusal letter? Which type of buffer can you use to convey the news.
(10 Marks)
3. You are completing your MBA in March 2022. While scanning through LinkedIn, you find a job opportunity:
Job Description:
This is a remote position.
Responsibilities: Managing the Credit Appraisal teams and coordinating regarding day to day activities and task work.
Experience: 1–2 years relevant experience
Location: Navi Mumbai, India (Remote for the foreseeable future) Requirement- Good interpersonal and analytical skills.
MBAs with Finance and Accounting are preferred.
a. What are the 3 types of a resume? Explain each type briefly. (5 Marks)
b. Draft a suitable application letter responding to the job description shared above.
(5 Marks)
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Internal Assignment Applicable for September 2022 Examination
Assignment Marks: 30
Instructions:
• All Questions carry equal marks.
• All Questions are compulsory
• All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
• All answers to be written individually. Assignment help – Discussion and group work is not advisable.
• Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
• Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
• Students should follow the following parameter for answering the assignment questions.
For Theoretical Answer For Numerical Answer
Assessment Parameter Weightage Assessment Parameter Weightage
Introduction 20% Understanding and usage of the formula 20%
Concepts and Application related to the question 60%
Procedure / Steps 60%
Conclusion 20%
Correct Answer & Interpretation 20%
1. A business enterprise takes major critical decisions like expansion, curtail down production lines or continue the operations, diversify the activities or look into the current
Internal Assignment Applicable for September 2022 Examination
industry only, mergers, acquisition or strategic alliances. Orientation towards growth is among one of the influential factor deciding the long term performance of a corporation.
Assignment help – Discuss with reference to corporation’s directional strategy, the three other grand strategies which needs to be designed and implemented for the overall success of corporation’s directional strategy. Conclude, by reflecting on the importance of directional strategy (10 Marks)
2. A business model is an outline of how a company plans to make money with its product and customer base in a specific market. At its core, a business model explains four things:
– What product or service a company will sell?
– How it intends to market that product or service.
– What kind of expenses it will face?
– How it expects to turn a profit.
Business models are constantly changing — there is no one-size-fits-all model that can be applied to every business.(source: https://bit.ly/3remL7l)
Assignment help – Discuss the term business model and mention with the key features of possible business models that are observed in companies like IBM, HP,Amazon.com, KIA Motors, Walt Disney, LinkedIn. (Student can specify any four possible business models,) (10 Marks)
3. Businesses has social responsibilities they should try to help ameliorate societal ills—by providing employment to the long-term unemployed, for instance, or fighting discrimination or avoiding pollution—in addition to generating profits for their shareholders.
Maximization of profits is like maximizing food, contended by Byron.
However, Friedman’s propounded all together differently about the responsibilities of strategic decision makers. “Businessmen who talk this way are unwitting puppets of the
Internal Assignment Applicable for September 2022 Examination
intellectual forces that have been undermining the basis of a free society these past decades”. (Source-https://bit.ly/3Hha0OU)
In the light of the above two statements, discuss according to you what are the responsibilities of business strategic decision maker
a. Responsibilities of business according to Carroll. (5 Marks)
b. Friedman’s traditional view. (5 Marks)
Conclude highlighting of the two above mentioned, which one is prevalent now in the current scenario

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