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Assignment 2018-Management homework task

Assignment 2018-Management homework task

I am requesting assistance with two separate assignments that are needed NOT LATER THAN noon Wednesday 7 November 2018.

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Running Header: BRIGHT ORGANIZATION

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BRIGHT ORGANIZATION

BRIGHT ORGANIZATION

Janice Cribbs

Professor Ronnie Jones

BUS402 Small Business Management

4 November 2018

Introduction

An e-commerce business can also be termed as electronic commerce, it basically involves the act of buying and selling of goods and services all around the world. To some extra extent, it also engrosses the transmission of data or fund, basically over the network that has been electronically fixed. In many cases such transaction always occurs in four major categories, to which they are;

a) Business to business (B2B)

b) Business to consumer (B2C)

c) Consumer to consumer (C2C)

d) Consumer to business (C2B)

E-business and e-commerce are the types of terms that are always used interchangeably. based on the transactional processes the term e-tail is often used for online shopping. Bright.com is an e-commerce business, it basically rivets the buying and selling of goods and services. (Doloto & Chen-Burger, 2015) Based on the fact that it is an e-commerce business, most of the company transactions are always done online before delivering goods to specific areas all around the world. Bright.com can widely be described as an online retailer.

Key competitors of the Bright.com

For any business to be successful, the management team must always determine and firmly understand their competitor in the market area. This act will greatly help the business to maneuver ahead of its competitor, thus allowing the company to make a larger profit than the competitor. Understanding the competitor will help the organization to change and upgrade on its way of operation. (Doloto & Chen-Burger, 2015) Bright.com has a series of competitors which needs to be understood for the business to be at a better pace of its operation.

i. Lowes.com

ii. Staples.com

iii. Jmbullion.com

iv. Apmex.com

v. Qvc.com

vi. Target.com

The above list is the major competitor of the bright.com company in the United States of America. The company needs to firmly understand the entire operation of each of these companies in order to advance on its operation based on the fact that they are all in the same category of being online retailers.

Strengths and weaknesses

It has been proved that the internet in the current world has become a portal where many people all around the world get information in a much faster pace, such as finding out new purchase products and companies. Therefore, setting up E-business requires strategic planning that will suit the business. (Baporikar, 2014) Understanding the strengths and weaknesses will greatly help the business to be set on a suitable plan. Below are the strength and weaknesses of the bright.com company;

a) Accessibility

The company should have 24 hours wide access; the access should not be minimized but be accessible every day of the week by the company’s customers. The company should always tie the online ordering progress component to a reliable real-time range tracking plan, so that the company’s legitimate customers can always place orders with updated information anytime they feel like making an order. Based on the accessibility factor, the company needs to set up the available portal that will enable the company employees to access updated sales information. When the accessibility mode is well examined, the bright company will be able to perform better in the market as an online retailer. (Baporikar, 2014)

b) Scalability

The company needs to set up a friendly zone for its customers; because they have a number of competitors, and by setting up a friendly zone for the customers it will stimulate the urge of customers accessing the company because it has better services. (Baporikar, 2014)

c) Security

The data of the company is considered as one of the most important components, as it is known, the data of the company is always accessed by many people visiting the company’s online portal, and therefore it is clearly exposed to hackers all around the world. It has also been proven that a hacker can never find a way into the well-kept filling cabinet, to access the confidential reports about the company, but because the company has a wide segment of the e-business, to which it offers real-time pricing, the company’s costs will automatically be exposed. E-business also has a greater chance of exposing the company’s servers to hackers and viruses. Therefore, security of the company’s data must be protected at any extra cost. (Baporikar, 2014)

d) Imitators

Based on the internet advert, the bright company always need to exert a lot of ambiguous deals in creating a greater image of the company. Imitators are not good, they can take what the company has done to become successful and implement in their company thus making their company prosper on the same level as the bright company. The logo of the company must be protected by the copyright laws and trademark, despite the promotional ideas and the web layout being copied by other companies, which in most cases it causes confusion in the market areas. (Baporikar, 2014)

Mission statement

Because the Bright Company is a small online retailer found in the United States of America, it covers the act of buying and selling of good at better prices, together with guaranteed free delivery charges to those customers who are within the United States of America. While those customers who are outside the U.S, they will be charged 10% increment on the product they buy, so that the shipping services can be accounted for. The main aim of the company is to be the easiest to use online shopping center, whereby customer can discover and find anything that they want to buy online.

Ownership

The partnership is the right form of ownership for the bright company. The company needs to be surrounded by people with vision, individuals who can own an e-commerce business, and that their main purpose is to make profits for the company. With potential people being in the company as owners, the act of tax planning can be well schemed to avoid the paying of self-employment tax. The liability exposure from the company’s product and services can be well trained in a better way. The marketing plans and business goals will also be directly appropriated simply because different owners might have a different view of the business managerial ability. The setting up of demands up to certain entities and the administrative costs can also be easily controlled with combined forces from the business owners who have partnered together.

REFERENCES

Baporikar, N. (2014). eBusiness: Critical Success Factors. International Journal of Strategic Information Technology and Applications (IJSITA), 5(4), 9-19.

Doloto, U., & Chen-Burger, Y. H. (2015). A Survey of Business Models in eCommerce. In Agent and Multi-Agent Systems: Technologies and Applications (pp. 249-259). Springer, Cham.

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