Euromonitor Passport
The enclosed link will lead you to the Euromonitor Passport database containing consumption
data from many countries around the world. (You will need to enter your information to access
the database A-Z as it is provided to us through our university library). Euromonitor is one of the
world’s leading market research firms. I encourage you to explore the database as it provides a
wide array of both quantitative and qualitative research on consumption patterns from several
countries. It shows, for instance, which countries have the largest markets for goods such as beer,
soap, shoes and clothing. It also shows per capita consumption levels.
http://www.portal.euromonitor.com.libproxy.lib.csusb.edu/portal/magazine/homemain
Identify an Opportunity with Euromonitor
PICK A PRODUCT OR PRODUCT CATEGORY ON EUROMONITOR AND WRITE A 600
WORD REPORT ON CONSUMER TRENDS FOR THAT PRODUCT OR PRODUCT CATEGORY
USING DATA FROM FIVE COUNTRIES. (The countries should be from different regions
and have different levels of economic development)
THE REPORT SHOULD INDICATE:
o What the overriding trends are for the product;
o In what type of country is the product doing well or poorly and why;
o Where are sales for the product projected to grow and decline;
o What do Euromonitor’s written assessments and reports tell you about the
product?
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