Posted: February 18th, 2022

MGT301 Spring Identify the marketing concept

Short Assignment Question: Principles of MarketingMGT301 Spring 2007 (Marks 20) Identify the marketing concept in each of the following cases? Possible answersare given at the end. Support your answer with explanation.1.WAPDA charges low rate for each unit consumed forelectricity for first hundred units. And charges higher rate forfurther units. Or Wapda offers a facility to those consumerswho consume less than 50 units of electricity and their monthlybill is less than Rs.70 per month, to submit their electricity billsafter two months so that they can avoid long queues in thebanks for submission of bills every month.2.McDonald’s devoted much of a recent annual report to thecompany’s concern for the environment. Included in the reportwere discussions of the company’s program for solid wastemanagement, resource conservation, and recycling. The annualreport was printed entirely on recycled papers.3.United Bank Limited has offered UBL Ameen IslamicBanking (Islamic Banking for all). Vision Statementof UBL Ameen Islamic Banking isi. To provide exceptional products and services based on Islamic doctrine.ii. To cater to all religions & sects, races and colors, ethnicity and cultures in thetrue spirit of equality.iii. To be the change agent in the global financial industry, aiming ethicalsolutions.4. Shakarganj Mills Limited operates in four segments: Sugar, Textile, Ethanol andBuilding Material. The company’s wholly owned subsidiary Shakarganj FoodProducts Limited (SFPL) has launched its brand of milk “Good Milk” in June 2006and has been well received in the market.5.Bareeze runs the largest chain of textile retail stores in Pakistan. Itopens its franchises in Sahiwal, Sargodha, Gujranwala and RahimYar Khan. Short Assignment Principles of MarketingMGT301 Spring 2007 6.PTCL charges a fixed amount as a line rent each month and Rs. 2.31per 5 minutes a local call after that. 7.Lays (Potato chips) when offered in Pakistan were priced Rs.15 butnow the price is reduced to Rs. 10. 8.After receiving Brand of the Year Award 2006, K & N’sChicken offers to save Rs.10 on every pack. 9.Utility Store Corporation of Pakistan committed to provideclean, graded, hygienically fit, unadulterated genuine food andnon-food items to the public and especially to the poorersegments of the society, at comparatively cheaper rates thanthe market and to offer them a pleasant environment of mutualconfidence while making their purchases. It is also committedtowards its obligation to provide economic relief to the publicby playing its role as a price moderator and deterrent to profiteering, hoarding andblack-marketing.10.Atlas Honda Limited is a joint venture between theAtlas Group and Honda Motor Co., Japan. The Short Assignment Principles of MarketingMGT301 Spring 2007 company was created by the merger of Panjdarya Limited and Atlas Autos Ltd. in1988. Both these motorcycle manufacturing concerns were established by the AtlasGroup. Marketing Concepts:1. Super Stores2. Two part pricing3. Skimming Pricing4. Penetration Strategy5. Demarketing6. Discount Stores7. Market Segmentation8. Diversification9. Societal Marketing10. Co-Branding11. Product Development12. Sales Promotion13. Sponsorship14. Market Development Short Assignment Principles of MarketingMGT301 Spring 2007

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