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Posted: February 1st, 2024

Develop a detailed understanding of industry fundamentals, market shares, and global addressable markets

NOK is an interesting Communications Equipment industry name to analyze. What are the global expansion opportunities? Does the firm have pricing power? Does the business cycle impact sales, profits and cash flows? Are raw materials costs an issue or are they manageable? Is industry consolidation a possible theme? You will have lots to work with in terms of framing the industry. Where does the company fit in terms of industry dynamics? Are there other competitors that can compete on price and take market share?

Be sure you look at valuation versus peers and the industry. Develop this and compare NOK’s numbers to the broader S&P 500 and to its sector and industry as well. In addition, look to build on future annual earnings per share forecasts and growth rate expectations. Be sure to look at and analyze forward years for the company. Identify and show awareness of expectations.

Develop a detailed understanding of industry fundamentals, market shares, and global addressable markets. Will growth slow as the company matures? What will growth look like over the horizon? What are the international growth prospects and will profit margins expand/contract? Understanding the key drivers and assumptions helps in determining your terminal growth rate. How do price increases/decreases, volumes, market share changes, expansion and cost management strategies impact future earnings and cash flows.

Be sure to have a view on international opportunities.

The industry can be volatile and can be sensitive to consumer and business spending, in addition to discretionary income. The free cash flow valuation models must reflect macro trends, regulatory issues, patents, pricing and other trends. What level of spending is needed to maintain leadership and to drive long term growth? It is also helpful to compare financial metrics to a direct or similar competitor.

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