Authenticity – Is It Real or Is It Marketing?
Authenticity – Is It Real or Is It Marketing? Summary Hunsk Engine is a motorcycle company that was once a major competitor against Harley-Davidson. After a period, the company lost sight of its vision. The company resolved to hire Marty Echt as the head of marketing (Weinberger, 2008). The purpose was to transform the company […]
Date: September 7th, 2022