Industry Abstract Pfizer and Johnson & Johnson are the largest and most successful pharmaceutical companies in the world today. Each company has a massive workforce and conducts business in countries all over the globe. Both companies have used a high degree of horizontal differentiation in order to manage their business units more effectively. Operating companies […]

Mango (Mangifera indica) leaves extract and Coconut Oil as an Antibacterial Ointment A Science Investigatory Project of Kristifany C. Mamba Bansud National High School-Regional Science High School for Region IV – MIMAROPA Pag-asa, Bansud, Oriental Mindoro Abstract The purpose of this study is to produce an antibacterial ointment out of Mango leaves extract and coconut […]

This case study was part of a strategy assignment taken at the SDA Bocconi School of Management. I’d like to thank my fellows Gouri Wagle, Felipe dell’Oro, Andrea Masina, Paolo Cerchiario, Ashna Suri-Sasmal and myself for the insights that contributed to put through this work. The issue: In September 2009, Ge’s Board of Directors reappointed […]

JetBlue is a company that was founded on not accepting the status quo with regard to how airline travel is “supposed to be”. Recent history shows that low-fare airlines are gaining momentum, and JetBlue’s business model sets us apart- our fleet is newer, more reliable and efficient. We offer the lowest cost per available seat […]

  Each module contains a Supplemental Reading Post where students must submit one post per week. The goal of the post is for the student to describe the lessons learned in the material which they believe applies to their management career ahead. Critique of the material is also welcome. Each week students will: Be asked to […]

Key Assignment Part 2: You and Shawn are now ready to meet with John and AGC’s investor group. Shawn calls to check in with you about the executive report. You need to add one more section of information that will help ensure that AGC remains proactive and competitive in a quickly changing global environment. You […]

Countries are defined by a lot of factors, which include its geography, demography, technology, economy and military power. Whichever country is superior in all aspects gets to be described as one of the most powerful countries in the world, like America, the British Empire, and Soviet Union, for example. In the history of the world, […]

George Stein, a college student employed for the summer by Eastern Dairy is faced with an ethical dilemma. His co-workers don’t care about proper procedures required in ensuring that the milkshake produced during the shift is hygienic and safe for human consumption. The milkshake that is produced is usually delivered to fast-food restaurants and drive-ins. […]

CHAPTER 1 THE PROBLEM AND ITS SETTING Introduction Education in the largest sense is any act or experience that has a formative effect on the mind, character or physical ability of an individual. In its technical sense, education is the process by which society deliberately transmits its accumulated knowledge, skills and values from one generation […]

Innovation in Private Labels- A case study of Marks and Spencer- British retailer and the challenge when applying to private labels’ market in Vietnam. I. Introduction: Private labels now play an important role in retail market, which are considered as the new trend of providing new products under retailers’ names. However, existing private labels still […]